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You’ve got great skills and an appealing resume format to stand out. You are already more likely to end up on top of a recruiter’s pile.
But more and more professionals can land their dream job without having to apply for it. Being visible and noticeable online for your expertise can streamline the whole application process. It’s not uncommon for experts to be offered a consulting role within a business. In fact, some companies are willing to create a unique role for experts they can’t afford to miss.
As a job applicant, this means 2 things:
- You are not competing against other applicants for the role.
- You have already proven your skillsets BEFORE the interview.
So, how can you build a digital presence that gets you noticed by businesses in your field?
Share your expertise on a blog
Take inspiration from experts such as urban real estate developer, Paul Ognibene, who shares his knowledge and opinions on an eponym
Be a proactive helper on forums and social media
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Publish how-to guides
If you work in a high-tech field, why not share some of your tricks with an audience. Software developers, for instance, can use video tutorials to guide beginners through coding programs or to explain how to debug a program. Video tutorials need some editing, such as breaking down each step and adding writing content and symbols to facilitate comprehension for your viewers. You can also share step-by-step guidelines and templates that can be fully downloadable.
Being visible and noticeable online for your expertise can streamline the whole application process. It’s not uncommon for experts to be offered a consulting role within a business.Click To TweetStart networking on social media
Twitter is a fantastic platform for professional networking. Unlike Linkedin that can sometimes be too formal, Twitter enables users to interact more naturally and ask questions they wouldn’t otherwise ask. Creating lists of influencers and keeping in touch with businesses and headhunters can help you make sense of your feeds. It also means that you can react rapidly when you spot new trends. As you gather followers, you are more likely to hear about new opportunities or get contacted by headhunters.
Being seen and being remembered are two different things.