Create a Killer Resume and Cover Letter

12 Essential Cover Letter Tips for Job Seekers

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Last Updated on January 15, 2025

Writing a cover letter can be incredibly frustrating. It is a vital document in your job search and may even hold more importance than your resume. Yet, the salutation “To whom it may concern” feels incredibly generic and impersonal.

Who wants to receive a letter addressed to no one? If you’re using this outdated salutation, rest assured it will catch nobody’s attention and find its way to the trash bin. Let me share some valuable cover letter tips to increase your chances of getting noticed.

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Do I have to?

Yes, you have to write a cover letter. This is your cover letter and your first impression. It can be why your resume is or is not considered. Even if you have the best resume in the world with the most amazing work experience, a missing or poorly written cover letter may ruin any chance of seeing your resume by the right people.

Hiring managers can be very selective about the few people they will hire. With sometimes hundreds of resumes to sort through, a cover letter may be all they have time to review in considering whether or not to read your resume.

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1. Do Your Homework

Research is the key, and with a bit of persistence, you should be able to locate the name of the contact to whom you are to send your cover letter if you do not have it already.

Anyone can send a cover letter without an addressee. It takes someone willing to take a little time to find the hiring manager’s name. What will this do for you? Well, for one, you can address the cover letter to the hiring manager. This will get a few points for you.

You can look up the hiring manager on LinkedIn and get some key information to help you cover some of the topics you know the manager has experienced. Whatever you do, do not use to whom it may concern as it looks like you didn’t take the time to do the research. So, what salutation should you use?

2. “To Whom it May Concern” is the Worst

These days, there is no excuse not to find out the name of who you want to send your resume.  But it still may be confusing how to start your cover letter. Do you include the first name? Is Hello too casual? And what if you can’t find the hiring manager’s name? Here are a few alternatives for “to whom it may concern”.

  • Dear {First Name Last Name}
  • Dear Mr./Ms. {Last Name}
  • Hello, {First Name}
  • Dear {Company Name}
  • Dear {Hiring Manager}
  • Dear {First Name}
  • Dear {Job Title}
  • Dear {Name of department}
  • 3. Perfection is Required

Make sure you have the correct name (and spelling!) of the person to whom you will be addressing the cover letter. review your cover letter and ensure there are no grammatical or spelling errors.  If your cover letter contains errors, the hiring manager is not likely to take a look at your resume.  Have a friend or relative review your letter.

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3. Read and Understand the Job Requirements

Read the job requirements and ensure you feel there is a good fit with your experience. Highlight major responsibilities and indicate why you are a great match. The hiring manager will know you took the time to read the job description and compare it to your experience and abilities.

4. Leverage Your Network

When looking for work, it is no time to be shy. If you know someone at a company where you are sending a cover letter or have a contact in your network who can help you get your foot in the door, now is the time to use it. So many jobs are filled based on who you know, leverage your network, and get an advantage. Take a look at Your Job Search Marketing Toolkit – Networking.

5. Tell them why you are the right person for the job

If you don’t toot your own horn, who will? If you find a job opportunity that is a good fit, make sure your cover letter includes all of the reasons why you are the right person for the job. Maybe you have similar experience or have skills and education that are a perfect match. Whatever the reason, make the point in your cover letter.

Briefly describe why they should consider you for an interview.  Include comments about your strengths that are specific to the opportunity. Remember – you only get one chance to make a good first impression.

6. Short Is Good

Keep your cover letter short and to the point. Your cover letter is meant to introduce you and your skills, not your life story. Let your paragraphs be short but powerful (look at Your Job Search Marketing Toolkit – Cover Letters).  Don’t go over one page even if you have had a lengthy career. Your goal is to encourage the hiring manager to invite you for a personal interview, not eliminate the necessity for one.

7. Include Next Steps

Ask for an interview. Let the hiring manager know you will call to follow up on your letter. Make a note in your calendar, and be sure to follow up. To end your letter on a positive note, thank the reader for his or her consideration.

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8. Let Your Resume Do the Rest.

Your cover letter is not a duplicate of your resume, so avoid including too much detail. Instead, complement your resume by highlighting key achievements. Focus on sharing what you’ve accomplished throughout your career. While there will be some overlap with explaining why you’re the right fit for the job, the emphasis should be on showcasing your most important accomplishments to make a strong impact.

It is best to pick the ones that specifically match the job, but there is no need to include thousands of accomplishments. By highlighting accomplishments that illustrate broad and matching experience, you stand a better chance of getting the hiring manager’s attention. Take a look at Understanding the Importance of Keywords in Your Job Search.

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9. Don’t Send Form Letters

Your cover letter should be personalized for each job opportunity and addressed to the specific hiring manager. Sending generic cover letters can make it seem like you’re mass mailing applications without carefully reviewing the position. While tailoring each cover letter may take extra time, the effort will pay off by increasing your chances of landing more interviews. Personalization demonstrates genuine interest in the role and can set you apart from other candidates.

10. Don’t Apologize – Show Confidence

It’s uncommon to meet every skill or requirement listed in a job description, but that doesn’t mean you’re not qualified. Focus on your strengths and relevant skills without highlighting areas where you may not be a perfect fit. Avoid using phrases like “I’m not a perfect fit” or “I don’t have all the required skills.” Instead, maintain confidence in your cover letter by emphasizing why you are the right candidate for the role. Confidence and positivity can make a strong impression on hiring managers, increasing your chances of securing an interview.

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11. Personalize it

If you’re mailing your cover letter, be sure to physically sign it with a pen to add a personal touch. If you’re emailing it, either include your name at the bottom of the email or, if attaching the cover letter separately, ensure your signature is at the end of the document. Adding your signature shows a personal commitment and indicates that you took the time to address the letter thoughtfully. This small detail can make a lasting impression and demonstrates professionalism and attention to detail.

12. Choose a cover letter that suits you and the job

Yes, there are different resume styles and you need to pick one (or more) that fits your career, the company you are applying to, and the type of position. Everything is important, the font, format, and content should be specific to the position. While this may seem extremely hard at first, it is easily overcome by looking at some cover letter samples.

Your cover letter is typically the first thing a recruiter or company HR representative sees. If it is poorly written, it is unlikely that the hiring manager will even look at your resume (so it is important to get this right). Cover letters generally date back to the days of “snail mail.” Still, cover letters have transitioned to the Internet as the content of your email sent when forwarding your resume (or possibly an additional document uploaded to a company career site). Before beginning to write your cover letters, you should look at some cover letter examples.

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01/21/2025 11:42 pm GMT


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