- And the winner is
- Boring Old Objective For
- Attention-Grabbing Branding Statement
- Which one do you think is going to hold the reader’s attention?
- How do you do that?
- Personal Branding Your Objective
- Develop a Strong Title/Job Target
- Add Links to Your Professional Profiles
- Summarize Your Career Highlights
- Turn Your Duties into Initiatives
- Consider Testimonials
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If you brand it will they come? While it may sound like one big field of dreams, a carefully crafted and customized personal brand will not only convey your value and define your vision it will also offer a unique perspective to prospective employers and hiring managers. It’s all about marketing yourself in a way that is going to get you noticed and essentially get you the job.
You might be tempted to brush off personal branding as a passing trend but in reality, the only thing passing by will be your dream job – that is unless you make a commitment to developing your very own personal brand. Your run of the mill objective for
For the amount of time, you spend writing and rewriting
The top half to third of the first page of
And the winner is
Take a look at the following examples. The first one is a non-branded objective statement seen way too often by hiring managers and recruiters. The second is a personal branding statement that clearly translates the candidate’s unique value.
Boring Old Objective For
Creative marketing professional seeks a position within an organization that will allow me to utilize my skills with the potential for growth.
Attention-Grabbing Branding Statement
Forward-thinking marketing professional offering a unique combination of creativity and analytical skill with the ability to assess both vantage points simultaneously for an effective balance of visual nuance and sound business decisions that are easily transferable into a variety of positions.
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Which one do you think is going to hold the reader’s attention?
I hope you can clearly see the advantages the second one has to offer. If you are still holding onto the old school
How do you do that?
The goal of a
Prescreening is often done from a database or online search.
If you are applying for a specific position with a company; read, research, and understand the company’s needs to inform your
Personal Branding Your Objective
Personal branding is important to the success of a
Make a great first impression, cut to the chase. Brand yourself with a tagline. This is an objective but goes further creating an image of you as a professional. However, this isn’t your old school objective for a
There are aspects of your background that make you incredibly unique and highly qualified—and your job is to highlight those aspects so that hiring managers don’t have to guess whether you’re perfect for the job.
Develop a Strong Title/Job Target
Your title/job target is the first impression a hiring manager will have when reading your resume. This short phrase provides a quick summary of what you’ve accomplished and why you are the right person for the job. It helps to set the tone for who you are as a candidate. This tone should remain consistent throughout the
Add Links to Your Professional Profiles
Another great technique for building your personal brand is to link to your professional profiles. Keep in mind that, most times,
Summarize Your Career Highlights
You can also develop your personal brand by creating a career summary section. You want the most important moments of your career to stand out in this section.
Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
These moments might include your winning salesperson of the year five times, or your efforts as a team leader that resulted in record revenues. It’s good to list at least four highlights, but make sure they’re tailored to the job for which you’re applying.
Turn Your Duties into Initiatives
Instead of listing the responsibilities you were given on any job you’ve worked, it’s great to brand yourself by listing your initiatives. So if you were in charge of taking phone messages and created a new system that made message delivery more effective, don’t just write, “Answered calls and delivered messages.”
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Write a couple of sentences starting with developed or initiated, then talk about what you created and how it helped the message-taking process flow more smoothly throughout the office.
Adding testimonials to resumes is still a unique concept to many job seekers, so taking this route could automatically make you stand out. Find two or three reputable references in your field to vouch for your greatness in a one- or two-sentence quote. This could really help to back you up as a strong candidate.
There’s nothing better than standing out as the strongest candidate each time you apply for a job. Increase the odds of being that person by developing your personal brand in
The description of your work history should show the value proposition you represent. The very brief paragraph or the bullet points that elaborate your skills and experience should back-up your branding statement.
Make each bullet count, so you keep the reader’s attention and make sure that your value proposition is obvious and compelling. Feature your accomplishments, enumerate your goals met and/or exceeded, demonstrate the value you provided such as higher revenue produced, products brought to market on
A skills section at the end serves to quickly summarize the knowledge, skills, certifications, abilities that you offer. This ranges from general to specific embracing technology, functional, industry, management, and soft skills.
Remember, this is your 15-second ad. It must look nice and professional, and the content must present you as the solution to the business problem in a compelling and immediate way.
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