- And the winner is
- Boring Old Objective For resume
- Attention-Grabbing Branding Statement
- Which one do you think is going to hold the reader’s attention?
- How do you do that?
- Personal Branding Your Objective
- Branding
Your Resume - Develop a Strong Title/Job Target
- Add Links to Your Professional Profiles
- Summarize Your Career Highlights
- Turn Your Duties into Initiatives
- Consider Testimonials
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Last Updated on April 10, 2025
If you brand it will they come? While it may sound like one big field of dreams, a carefully crafted and customized personal brand will not only convey your value and define your vision it will also offer a unique perspective to prospective employers and
You might be tempted to brush off personal branding as a passing trend but in reality, the only thing passing by will be your
For the amount of time, you spend writing and rewriting your resume it can be very disheartening to know that the time spent by
The top half to third of the first page of
And the winner is
Take a look at the following examples. The first one is a non-branded objective statement seen way too often by
Boring Old Objective For resume
Creative marketing professional seeks a position within an organization that will allow me to utilize my
Attention-Grabbing Branding Statement
Forward-thinking marketing professional offering a unique combination of creativity and analytical skill with the ability to assess both vantage points simultaneously for an effective balance of visual nuance and sound business decisions that are easily transferable into a variety of positions.
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Which one do you think is going to hold the reader’s attention?
I hope you can clearly see the advantages the second one has to offer. If you are still holding onto the old-school resume format it’s time to let go and embrace the new trends in resume writing. It might not be your style; you might think it’s too over the top but you have to realize that this is a marketing tool and you need to sell yourself.
The
How do you do that?
The goal of a resume is to get an interview and ultimately a job. The
Prescreening is often done from a database or online search.
If you are applying for a specific position with a company; read, research, and understand the company’s needs to inform your keyword choice. The next reader of
Personal Branding Your Objective
Personal branding is important to the success of a
Make a great first impression, and cut to the chase. Brand yourself with a tagline. This is an objective but goes further creating an image of you as a professional. However, this isn’t your old-school objective for a resume. This tagline should explicitly and concisely identify you. It will specify the job you are applying for and the business challenges you can solve.
Branding Your Resume
There are aspects of your background that make you incredibly unique and highly qualified—and your job is to highlight those aspects so that
Develop a Strong Title/Job Target
Your title/job target is the first impression a
Add Links to Your Professional Profiles
Another great technique for building your personal brand is to link to your professional profiles. Keep in mind that, most times,
Summarize Your Career Highlights
You can also develop your personal brand by creating a career summary section. You want the most important moments of your career to stand out in this section.
Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
These moments might include your winning salesperson of the year five times, or your efforts as a
Turn Your Duties into Initiatives
Instead of listing the responsibilities you were given in any job you’ve worked, it’s great to brand yourself by listing your initiatives. So if you were in charge of taking phone messages and creating a new system that made message delivery more effective, don’t just write, “Answered calls and delivered messages.”
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Write a couple of sentences starting with developed or initiated, then talk about what you created and how it helped the message-taking process flow more smoothly throughout the office.
Consider Testimonials
Adding testimonials to resumes is still a unique concept for many job seekers, so taking this route could automatically make you stand out. Find two or three reputable references in your field to vouch for your greatness in a one- or two-sentence quote. This could really help to back you up as a strong candidate.
There’s nothing better than standing out as the strongest candidate each time you apply for a job. Increase the odds of being that person by developing your personal brand in
The description of your work history should show the value proposition you represent. The very brief paragraph or the bullet points that elaborate your skills and experience should back up your branding statement.
Make each bullet count, so you keep the reader’s attention and make sure that your value proposition is obvious and compelling. Feature your accomplishments, enumerate your goals met and/or exceeded, and demonstrate the value you provided such as higher revenue produced, products brought to market on
A
Remember, this is your 15-second ad. It must look nice and professional, and the content must present you as the solution to the business problem in a compelling and immediate way.
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Joey Trebif is the pen name of Mark Fiebert, a former finance executive who hired and managed dozens of professionals during his 30-plus-year career. He now shares expert job search, resume, and career advice on CareerAlley.com.
