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In the fast-paced digital landscape, your LinkedIn profile serves as your virtual handshake, first impression, and advertisement of your professional identity. But how do you leverage this platform to open doors of opportunities and steer
Why is LinkedIn so important?
According to the US Human Resource Management Association, LinkedIn is used to search and screen applicants in almost all sectors of the economy. More than 90% of recruiters and company representatives resort to this platform when covering vacancies. This means that your page cannot be just a repository of working contacts. It should provide a lively and relevant view of your professional activities, skills, and achievements.
Your objective should be to capture the interest of prospective employers and project a favorable image. To assist you in this endeavor, consider the advice of Donna Serdula, the proprietor of LinkedIn-Makeover.com. She emphasizes the importance of clearly defining who you are and what you do in order to manage your online reputation effectively. So, how can you craft an impeccable LinkedIn profile? Is the summary section of paramount importance? Let’s delve into these questions.
Step into the spotlight of your professional journey with a standout LinkedIn profile! Learn how to craft an impactful presence that turns heads and opens doors to countless opportunities. #LinkedIn #CareerSuccess #PersonalBrandingClick To TweetWhat data should be in your profile? What info should not be covered?
According to LinkedIn expert Blair Desembrel, there are several things that any person should write on their page:
- Do not skip the education block – users who indicate education in the questionnaire appear in search results up to 17 times more often than those who do not.
- Another important detail is your geographic location – filling in this item can increase your visibility in search up to 23 times.
- Be sure to upload the relevant photo – according to Dehembrell, pages with photos receive up to 21 times more views and up to 36 times more messages.
- Do not skip a short description field – it’s worth briefly presenting your skills, and telling about your motivation and interests. However, this part shouldn’t be too long even if your work experience is rich, and you have more than one accomplishment to share.
- Job search specs are also important – If you are actively looking for a new workplace, the new job description should be used to attract the attention of recruiters. There are millions of profiles with the heading “Marketing Director;” thus, a page with the header “Medical Internet Marketing Wizard” has more chances to attract additional attention.
All in all, the more information you provide on your page, the better. Thus, it will be easier for your potential employer to assess your experience and relevance for a particular position.
How to use the platform effectively?
Given that LinkedIn operates as a social network, it’s crucial to foster an interactive presence. When utilized correctly, it can serve as a potent tool for cultivating connections. To harness this potential, it’s not sufficient to merely add acquaintances to your contact list – it’s equally important to engage with them actively by liking, commenting on their posts, and sharing their content.
As Serdula suggests, it’s perfectly acceptable to send connection requests to individuals you haven’t met personally. However, when extending such invitations, ensure your message is thoughtful and personalized to create a meaningful connection.
Personal notes are important
A good LinkedIn profile is not limited to listing professional skills; it is also important that you demonstrate your personal attitude, even if you skip a grade in college. So just copying a resume and posting it on LinkedIn is a mistake. According to Serdula, there are some effective approaches to how to employ personal notes the best:
- As a rule, first-person referral works best for all types of the page – “I am a PR specialist trusted by the largest companies in Silicon Valley.”
- If you are engaged in sales or marketing, it might be better to use a second person – “If you want to change your business, visit my website.”
- For a top manager, it might be more appropriate to have a third-person message – “John Smith is an author with many awards and professional achievements.”
Take a minute and think about your target audience. Who is it? Potential employer? New customers? Depending on the answer, select the appropriate tone of your writing, but do not let your text be too formal and emotion-free.
Your working experience highly matters!
It’s crucial to ensure that your displayed work history aligns with your targeted career path. For instance, if you’ve volunteered for a project and gained skills pertinent to your chosen field, include this in your LinkedIn profile. However, unless it’s your only experience, there’s no need to highlight unrelated roles, such as a student job as a waiter. Relevance is key. Include experiences that directly contribute to your future professional milestones. Additionally, if you’ve excelled academically and this achievement is relevant, don’t hesitate to share it on your profile.
Pay attention to the tone of your profile
Your LinkedIn profile should exude vitality. To distinguish yourself from others, you need to provide a comprehensive account of your professional endeavors. This could encompass published articles, completed projects, or presentations delivered at conferences, among other things. Identify achievements you’re proud of and craft compelling descriptions, supplementing with photos or videos when available.
Echoing Serdula’s thoughts, the objective is to spark authentic engagement. An effective profile incites action; it should inspire a viewer to reach out, click on a link, or read an article.
How to work with the search function?
According to LinkedIn, there are more than 11 million active vacancies on Linkedin. To match the big part of them, see what skills are listed in the job descriptions you are interested in and edit your Recruiter to find you easily.
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If you're serious about taking your career to the next level, you need to be on LinkedIn. Author Angela Rose will show you how to make a rock-solid LinkedIn profile and expand your network. Whether you want to find a new job on LinkedIn or advance your career, this guide can be the blueprint for a supercharged LinkedIn strategy.
