Promotions and Portfolios: How To Start Working in an Influencer Agency

Many people love the idea of working in an influencer agency. Whether people are looking to get their foot into marketing, or want to get into the blogging world, it can be lucrative, but what does it take to work in influencer marketing? Is it a straightforward career trajectory? 

Putting Working Outside Your Degree

It’s not necessary to actually get a degree, but a marketing degree can help. Many marketing degrees focus on influencer marketing and social media marketing. It will look great on your resume. But it’s also important to realize that experience is crucial. You can start by getting involved as a freelancer. But these days, most people are working as a freelancer in some way, which means that you need to get the relevant experience.

Sometimes, being involved in the environment but not necessarily doing the job that you would like to do is a fantastic way to get to know the people. For example, you could start by being a freelancer, or you could learn the ropes in influencer marketing by other, less obvious approaches. For example, agencies like Unruly have a wide variety of Unruly models coming through the door. We have to remember that when we work with people, this is going to work more in our favor than some random person who sends their resume. It’s not what you know, it is who you know. 

The Importance of Your Portfolio

You can get into influencer marketing in a roundabout way, whether it’s being a model, or being a prolific social media poster. And if you are firmly the latter, you’ve got to utilize your Linkedin profile and make sure that your portfolio is as best as it can possibly be. You can start by promoting local events, and people you know that want to be influencers. But also, you have to promote yourself, in the right possible way.

You don’t need to send a resume that lists everything you’ve done, but make sure you cherry-pick the most relevant experience. Linkedin is great because you can incorporate many aspects of a stellar portfolio, as well as video reels, and any other content you have created, such as podcasts. 

The State of the Industry

Something that we all need to consider when we apply for a role in influencer marketing is that we understand the industry inside out. If you’ve just left college, and you are hoping to break into a digital agency at the top level, this is not going to happen. You need to ask yourself why you want a job at a certain company. There’s a wide variety of resources that can show you the typical job interview questions, but you also need to prepare by understanding what the role entails, what the company does, but also what it is in the context of the industry.

You should also remember that when you are competing with others for a job in an influencer agency, many people may have a lot more experience than you, but it’s not just about what you have done in the past. If you show passion about the role, and you try to be as authentic as possible, this will show the company if you are a good fit. Something that we tend to neglect is the ability to fit in with a company. You should not pigeonhole yourself, but also make sure that if you want to work in an influencer agency, that you are a good fit for it, personality-wise.