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Many people love the idea of working in an influencer agency. Whether people are looking to get their foot into marketing, or want to get into the blogging world, it can be lucrative, but what does it take to work in influencer marketing? Is it a straightforward career trajectory?
Putting Working Outside Your Degree
It’s not necessary to actually get a degree, but a marketing degree can help. Many marketing degrees focus on influencer marketing and social media marketing. It will look great on
Sometimes, being involved in the environment but not necessarily doing the job that you would like to do is a fantastic way to get to know the people. For example, you could start by being a freelancer, or you could learn the ropes in influencer marketing by other, less obvious approaches. For example, agencies like Unruly have a wide variety of Unruly models coming through the door. We have to remember that when we work with people, this is going to work more in our favor than some random person who sends their
The Importance of Your Portfolio
You can get into influencer marketing in a roundabout way, whether it’s being a model, or being a prolific social media poster. And if you are firmly the latter, you’ve got to utilize your
You don’t need to send a
The State of the Industry
Something that we all need to consider when we apply for a role in influencer marketing is that we understand the industry inside out. If you’ve just left college, and you are hoping to break into a digital agency at the top level, this is not going to happen. You need to ask yourself why you want a job at a certain company. There’s a wide variety of resources that can show you the typical job
You should also remember that when you are competing with others for a job in an influencer agency, many people may have a lot more experience than you, but it’s not just about what you have done in the past. If you show passion about the role, and you try to be as authentic as possible, this will show the company if you are a good fit. Something that we tend to neglect is the ability to fit in with a company. You should not pigeonhole yourself, but also make sure that if you want to work in an influencer agency, that you are a good fit for it, personality-wise.