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If you are attending a business event where you will have the opportunity to interact with potential clients and collaborators, it’s vital that you’re prepared. This will allow you to present yourself in the best possible light, and to get the most from the occasion. Whether the event is online-only, or you are going to be networking in the flesh, you should be strategizing ahead of time. But exactly what might those strategies look like?
Forming Goals
You should have an idea of what you’d like to achieve at the event. This will allow you to judge whether your attendance has been successful or not. It will also allow you to review your performance after the event and make a few tweaks for the next time.
For example, you might aim to get three new phone numbers or a single new lead for employment in the future. In some cases, your success or failure might be influenced by factors outside of your control. Try to identify what those might be so that you do not alter your approach unduly.
If you are attending a business event where you will have the opportunity to interact with potential clients and collaborators, it’s vital that you’re prepared. This will allow you to present yourself in the best possible light.Click To Tweet
Dress to Impress
Whilst it might seem obvious, it is crucial that you strike the right first impression. You should do your research ahead of time and determine what kind of attire is going to be appropriate for the event. If you are in doubt, it is better to err on the side of professionalism. Picking the right clothing might make you feel comfortable, which will improve your performance when you are talking to strangers. If you are going to be on your feet all day, then this is, even more, the case.
“At a networking event, don’t be afraid to initiate conversations. When reaching out, be straightforward about what it is you hope to gain from the event. Each time you don’t speak up is a potential opportunity that might be lost forever.” – Networking Tips to Help Advance Your Career
Business Cards
Business cards are a very brief way of providing a stranger with a lot of information about yourself. Not only that, but they will hang around in the stranger’s pocket for months on end, providing a continuous reminder every time they open their wallet. A business card should include your name, your contact details, and the logo of your business. The quality of your business card will provide a basis upon which you might be judged in the future.
After the Event
Once the event has finished, your networking responsibilities have not quite ended. For best results, you should follow up with everyone you have made contact with. You might do this via email, or social media. Try to avoid calling someone unless you have forged a strong connection quickly. Try to include a reminder of who you are and what you discussed during your brief meeting. Be brief and to the point, and you might start a long-term conversation. If you take the first step, then the other party will find it easier to initiate contact.
