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3 Steps to Landing Your Next Role in Digital Marketing

Table of Contents  
  1. Research
  2. Apply
  3. Interview

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Digital marketing is a growing industry and has been for some time. Almost all companies require some form of online presence and it’s up to digital marketers to help them stand out within a crowded marketplace. 

People who work in the digital marketing industry tend to share similar characteristics. Great digital marketers are creative, they find fun in everything they do and they understand how to speak to their target audience. Whether a digital marketer is promoting the latest cool tech or trying to make a cardboard box manufacturer sound awesome, they are never shy of a challenge. 

It’s important to remember that you won’t get every job you apply for. This might sound obvious but when you are in the middle of the process and not getting anywhere, it’s easy to forget. You will find the job for you.

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But you probably know this already! 

The challenge for you right now is to figure out how to market yourself in order to land the next role and work your way up the ladder. You might be looking for more responsibility or perhaps you need a change of scenery. Maybe you want a more relaxed office or more flexible hours. Whatever it is you want, there are 3 steps to getting you there: research, apply, interview. 


Researching the company you want to apply for is critical. How do you know you want to work there unless you know what working there is all about? Taking a quick look at their website is a good start but take your research a little further too. Scroll through their social media to see what sort of content they are promoting. Connect with employees over social media such as LinkedIn and ask them about the company. Read reviews to see what their customers are saying. 

When you apply for a job, you have to show your prospective employer that you understand what their values are and you share their goals and ways of working. If you send out a resume that could go to anyone, they will see that quite quickly. But if you adjust your resume for each company, they will know that you are serious about your application and want to make it work. 


When you are writing a resume, you need to make sure that you include all your achievements while showing off your personality and talent. But you also need to make sure that your CV is easy to read and is tailored to the job you are applying for. Balancing these things is really difficult but these tips from will help. 

The key is to show, not tell. This means that you should be giving your prospective employer concrete reasons for bringing you in for an interview. So, while telling them that you have been instrumental in a particular project is great, telling them that you achieved a particular number of followers on social media over a month or got your content referenced in an online magazine is far better. 

While the resume on paper is still the most common format, you might also consider mixing things up. Creating a video resume is a new way to catch an employer’s attention and show them a few skills too. Another innovative option is to create a website that an employer can flick through. This is particularly useful if you are a freelancer looking for new projects. 


An interview is usually about seeing what you are like in person and deciding whether you are a good fit for the company. If they like your resume and called you in, they know that you are qualified. So, the interview is really about showing off your soft skills such as interpersonal skills, ability to present ideas, and show your enthusiasm. 

“There are ways you can prepare for the dreaded interview and make the right impression. Many articles on acing your interview will tell you to research the company, but you’ll help your case even more by researching your interviewers as well.” – 5 Simple Tips to Help Your Ace Job Interview

It is totally natural to want to ace every interview but don’t try too hard. They want to see who you are not who you think they want to see. In practical terms, this means that you should be prepared to answer questions but allow yourself to think on your feet. Equally, you should be yourself and allow your personality to shine through. In life, you can’t get on with everyone and if you are forcing it in the interview, you will have a long career ahead with that fake personality! 

It’s important to remember that you won’t get every job you apply for. This might sound obvious but when you are in the middle of the process and not getting anywhere, it’s easy to forget. You will find the job for you. It might take a few goes and you will almost certainly have to climb the ladder, building up your experience, to get there. But stay focused. You’ve got this.

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05/20/2024 10:30 am GMT

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