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Why You Need a Job Search Marketing Toolkit

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Imagine a new no calorie candy bar comes out that not only tastes like your favorite candy bar, but there are no calories and it eliminates fatigue (with no side effects). Then imagine that the inventors of this candy bar feel that it’s popularity should grow based on word of mouth. No advertising, no marketing plan (and probably no sales).

Isn’t your job search the same? Don’t you need to let people know who you are, what you do and that you are available? I think so. And for that to happen, you need to have a job search marketing toolkit.

So, why a marketing campaign? Most good marketing campaigns let their target market know about their goods and services so that they can increase brand awareness and market share.  I think the basics are exactly the same when it comes to your job search. Your product is your skills and experience and you must let your target market know that you exist otherwise how would they know to hire you? But marketing is much more complicated that just letting your target market know of your product, it must be done in the right way with the right tools.

So too is your job search and, in this case, your marketing toolkit includes:

All of us have our skill sets, but not many of us are experienced in job search to be able to put together an effective marketing plan and the first step in fixing this and getting on the right track is to admit to yourself you need some help (and there is nothing wrong with that). Today’s article will focus on Resumes.

  • Build a better resume– You need to have all of the ingredients to build a better resume. There are the basics (like what you did where), but there is so much more.
    • You need to include action words (just do a search on the Internet for “Resume Action Words”.
    • Appealing format – There are 10s of thousands of  resume formats, find the one that works for your career and industry.
  • Resume Examples– I’ve reversed the links on this bullet (they follow below). The old cliche “A picture is worth  a thousand words” is certainly true when it comes to resumes. It definitely helps to see a variety of resumes (different formats, content, key words, “look and feel”).  The sub-bullets below provide a few links to sites that have resume examples:
    • Resume Examples – from
    • Resume Examples – from An amazing number of resume examples by job function (going down the left hand side of the page) with Occupation based resumes in the middle of the page. This is followed by Situational Example Resumes. If you are look to change or create a resume, this is one site you must connect with.
  • Resume Action Verbs & Keywords – You know how it is, you don’t want to keep using the same action words but you run out ideas. This page, provided by, provides a very large list of action words. Additionally, there are a number of related links on the right hand side of this page.
  • – There is nothing like free help and advice! This site provides a wealth of information on how to write a resume. The center section of the page has “how to write a resume” while the left hand side of the page has links to resume writing advice as well as links to specialty resumes (Executive, Student, Career Change, etc.).
  • Best College Resumes – This resource, provided by, is a great resource for recent grads or those college students seeking a job. The center of the page is filled with links to resume writing resources such as: The Greatest Resume Mistakes and Resumes are never complete.

We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content.

Good luck in your search,


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