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Last Updated on September 27, 2024
Marketing continues to become increasingly digitized, and digital marketers are the leaders driving this constant evolution. For any
Social Butterfly
Digital marketers are social creatures who possess the charisma to draw in clients and consumers using all forms of communication. From promoting a sweepstakes on Facebook to driving an Instagram campaign, the social nature of marketing is digitally versatile. Digital marketers are also social soldiers deep in the trenches of social media, especially because social media is driving revenue.
Marketing continues to become increasingly digitized, and digital marketers are the leaders driving this constant evolutionClick To TweetMarketing continues to become increasingly digitized, and digital marketers are the leaders driving this constant evolutionSocial media has generated revenue for one in five B2B marketers and one in three B2C marketers, according to the 2014 State of
Creative Visionary
Eye-catching and persuasive visual content enhances brands’ digital marketing strategies. A powerhouse digital marketer can create and promote images, graphics, and videos that are viewable and shareable. The Digital Marketer’s Diane S. Thieke, a public relations pro, emphasizes that marketers can’t ignore the impact of visual learning, especially on visually marketable sites such as Instagram and Pinterest. Your specialization is in Internet marketing, not graphic design, but a marketer can still learn how to use a collection of tools to help generate more visually appealing content for strategies and campaigns.
Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.
Develop your visual content skill set with the following tools:
- Adobe Photoshop to manipulate images that meet marketing needs and visions
- SnagIt to screenshot images for presentations and tutorials
- Commercial photo sources for content images (e.g. Getty Images, bigstockphotos, Flickr, PhotoPin, and Creative Commons)
- PicMonkey or Pixlr to edit and enhance images using cropping, filters, borders, and theme options
With an arsenal of image tools, marketers can share a company event photo or an infographic on Google+, YouTube or a slideshow for a conference.
Content Master
Digital marketers will be visual and word experts. A company blog or product descriptions need to be frequently updated, fresh, superior-quality and optimized. digital marketing and Internet marketing are complementary. Active websites and blogs with creative, relevant content that meets search engines and increases credibility.
As a content master, a marketer will craft a wide range of messages that are:
- Searchable
- Focused
- Fresh
- Valuable
- Shareable
- Relevant
- Quick witted and catchy
- Researched
- Original
Mobile Enthusiast
Along with content spending, mobile spending is also projected to increase — insomuch that three in four marketers intend to spend more on mobile for 2014, as the State of
SearchEnginePeople.com also emphasizes that mobile marketing has the following advantages:
- Elicits purchases
- Improves local SEO
- Reaches customers constantly connected to mobile Internet
- Impacts users through responsive Web design
Expect to deliver messages and promote campaigns that reach the mobile customer through an app,
Joey Trebif is the pen name of Mark Fiebert, a former finance executive who hired and managed dozens of professionals during his 30-plus-year career. He now shares expert job search, resume, and career advice on CareerAlley.com.
