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Marketing continues to become increasingly digitized, and digital marketers are the leaders driving this constant evolution. For any college student dreaming of becoming a pro marketer, keep in mind that the following four identities will ensure the start to a successful career in marketing.
Digital marketers are social creatures who possess the charisma to draw in clients and consumers using all forms of communication. From promoting a sweepstakes on Facebook to driving an Instagram campaign, the social nature of marketing is digitally versatile. Digital marketers are also social soldiers deep in the trenches of social media, especially because social media is driving revenue.
Social media has generated revenue for one in five B2B marketers and one in three B2C marketers, according to the 2014 State of digital marketing report released by Webmarketing123. Social media platforms are money-makers with analytic capabilities that marketers can rely on to gauge performance. Engaging marketers strategically maximize these social platforms by generating online conversations, branding posts and tweets, offering unique information, and building interpersonal relationships.
Eye-catching and persuasive visual content enhances and brands’ digital marketing strategies. A powerhouse digital marketer can create and promote images, graphics and video that are viewable and shareable. The Digital Marketer’s Diane S. Thieke, a public relations pro, emphasizes that marketers can’t ignore the impact of visual learning, especially on visually marketable sites such as Instagram and Pinterest. Your specialization is in Internet marketing, not graphic design, but a marketer can still learn how to use a collection of tools to help generate more visually appealing content into strategies and campaigns.
Develop your visual content skill set with the following tools:
- Adobe Photoshop to manipulate images that meet marketing needs and visions
- SnagIt to screenshot images for presentations and tutorials
- Commercial photo sources for content images (e.g. Getty Images, bigstockphotos, Flickr, PhotoPin, and Creative Commons)
- PicMonkey or Pixlr to edit and enhance images using cropping, filters, borders, and theme options
With an arsenal of image tools, marketers can share a company event photo or an infographic on Google+, Youtube or a slideshow for a conference.
Digital marketers will be visual and word experts. A company blog or product descriptions need to be frequently updated, fresh, superior-quality, and optimized. digital marketing and Internet marketing are complementary. Active websites and blogs with creative, relevant content that meets search engines and increase credibility. The 2014 State of Digital Marketing Report adds that more than 63 percent of marketers will increase content spending; hence, content still remains king.
As a content master, a marketer will craft a wide range of messages that are:
- Quick witted and catchy
Along with content spending, mobile spending is also projected to increase — insomuch that three in four marketers intend to spend more on mobile for 2014, as the State of digital marketing Report highlights. Consumers rely on their smartphones and tablets for all types of information in real time. The digital marketing and update on Mobile SEO,” iAcquire reports that by 2014, it’s estimated 50 percent of Web traffic will be mobile.
SearchEnginePeople.com also emphasizes that mobile marketing has the following advantages:
- Elicits purchases
- Improves local SEO
- Reaches customers constantly connected to mobile Internet
- Impacts users through responsive Web design
Expect to deliver messages and promote campaigns that reach the mobile customer through an app, email, text message, or social network.
Kyle Iverson – Kyle is a business marketing grad from the East coast who spends his time writing about social demographics and going to trade shows.
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