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If 2022 data from the U.S. Bureau of Labor Statistics is anything to go by, insurance sales is still a good career option in 2023 and beyond, but it has its fair share of challenges. According to this data, the insurance sales agents market will grow at an average of 6% between now and 2031, a prospect that makes insurance sales a good career option.
However, like other job market segments, insurance sales has its fair share of challenges and already-here-or-on-the-horizon technological transformations that might change the landscape.
This article will focus on a few technological changes shaping the insurance sales market and some things modern-day and future insurance sales professionals can do to leverage technology to remain relevant in a changing industry.
The era of ease and accessibility
Thanks to how accessible and easy it is to compare insurance providers, offers, and packages using online tools, consumers have become more empowered and comfortable researching and purchasing insurance policies online. For example, the iselect business insurance comparison website lets you quickly compare insurance plans offered by various companies.
Undoubtedly, as such and other AI tools capable of creating customized recommendations based on user data become available to the masses, fewer and fewer people will need an actual insurance agent.
However, despite these advancements, insurance sales professionals still play a key role in greasing the industry, making this industry a good career option in 2023, thanks to its stability and breadth of opportunity.If 2022 data from the U.S. Bureau of Labor Statistics is anything to go by, insurance sales is still a good career option in 2023 and beyondClick To Tweet
But, because of technological changes, modern and future insurance sales professionals must leverage technological advancements and be innovative. They must also keep up-to-date with technological advances and learn relevant skills that give them a competitive industry edge.
While the era of ease and accessibility is changing the role of insurance sales professionals, the career is still a good choice because as we advance, these professionals will play the critical role of providing personalized advice and guidance to customers.
As the insurance landscape becomes more complex, customers will need insurance sales representatives to help them navigate the oft-rough waters of insurance products.
The digital transformations occurring in the insurance industry will continuously create new opportunities future insurance sales professionals can leverage to enhance their market value and relevance.
For example, by learning the right skills and knowledge, modern and future insurance sales agents can use digital channels to reach customers more effectively, provide a seamless and personalized customer experience, and streamline the sales process.
Self-service customer service and cross-sector digitization
The insurance sector has long prioritized customer service, but the advent of digital technology has amplified how much customer service influences this industry.
The industry has opted to address these technological shifts by enhancing the customer experience by delivering more tailored products and services and simplifying digital interaction using chatbots, virtual customer assistants, and even voice-based customer service.
The increased digitization of the sector has radically altered the traditional way of selling insurance. Customers now research and compare insurance products online and purchase the policies directly from insurers’ websites. This has led to a significant decline in traditional insurance sales channels, such as agents and brokers.
However, the sector’s digitalization has created opportunities for sales professionals to leverage technology. For example, modern-day insurance sales professionals can use social media platforms like TikTok, Meta, Twitter, and LinkedIn to market their products and services.
Changing customer and digital purchasing habits
Younger consumers like millennials and Gen Z prefer to purchase insurance products via digital channels. Statistics show that while millennials focus more on eco-friendliness and customer experiences, Gen Z is more price-conscious when making buying decisions.
Because of these changes, insurance sales professionals must be well-versed in digital sales techniques and understand factors that may impact these demographic’s buying decisions.
Career insurance sales agents must be skilled at understanding and responding to customer expectations, providing a personalized and transparent experience.
To conclude, the insurance industry is changing rapidly, but so is the role of insurance sales professionals. However, all factors considered, insurance sales remain a lucrative career option in 2023.
The key to success in this career in 2023 and beyond will be staying up-to-date with emerging trends and technologies and adapting to changing customer expectations and market needs. Insurance sales professionals who adopt and adapt to technology early will thrive in this industry long into the future.