How Employer Branding and Recruitment Fit Together

Last Updated on September 1, 2024

When someone mentions the word “brand”, you probably start thinking about the way your company is represented on the market, the way your consumers perceive you, and the way you show what it is that you actually stand for. Well, I have some news for you. That’s called a consumer brand and it is certainly not the only thing to think about when your company is in question.

Here’s what I am talking about: https://linkhumans.com/employer-branding/

In addition to thinking about how your consumers perceive your company, you should also think about how it is perceived by potential employees. This means that your employer brand is also something you need to take into account. Sure, those two brands might overlap in certain areas, but that shouldn’t give you the right to neglect the employer one and take it for granted.

In fact, it should be seen as one of your major weapons when it comes to the recruiting process. It should be clearly set out so as to attract a certain profile of people and thus ensure that you are interviewing and hiring all the right candidates. Of course, it should also show the potential clients what you are all about regarding your workplace so that they know right from the start what they are getting into.

Before I get to explaining in detail how recruitment and employer branding should go hand in hand, let me first put some focus on only one of these concepts. That way, you won’t have a hard time understanding how these two concepts go together and why they shouldn’t be separated one from another. So, here we go. Let’s learn more about employer branding.

What Is It?

It goes without saying that every single company out there invests a lot of time, money, and effort into making sure that the general public and their customers see them the way they want to be seen. This perception can actually be the cornerstone of their whole business. We are all aware of how psychology can influence consumers and consumer branding is what helps you achieve and uphold a certain reputation in the community, which then attracts people to pay for your products and services.

Yet, have you ever thought about how you are perceived as an employer by the general public? In case you aren’t really reputable in that regard, you will definitely be negatively perceived as a business to some extent. Nobody likes hearing how a successful company isn’t treating its employees well. Employer branding helps you create and maintain the image of a commendable employer, the one that cares for its staff and ensures that the conditions in the workplace are amazing, which definitely plays a huge role in the overall success of your business.

How Is It Connected To Recruitment?

Employer branding actually has at least two important purposes. For starters, it allows the organization to prove its worth to the potential candidates and make them eager to start working in the company, while letting them know precisely what can and what cannot be done in the workplace. This way, there will be no surprises and the potential employees will be happy to join a company that can prove its worth to them this way.

That is, however, not the only purpose. Basically, this concept lets companies determine exactly what kind of candidates they want to attract in the first place. Consequently, you will probably waste a lot less time on interviewing people that aren’t up to the task, which is certainly something nobody wants. That is, in short, how employer branding and recruitment go together and I suppose that the connection between those two is perfectly clear.

Essentially, if you want to attract top-notch talent and make sure that you are getting the best out of the best while recruiting, you will certainly need to have a great employer brand to show for. After all, top-notch candidates won’t even bother applying to certain positions if they feel they won’t be treated the way they deserve to be treated at the workplace. Just make sure that what you are showing to the general public is what your employer brand is actually about because nobody likes being deceived.