Career Advice

Finding the Right Printer for the Job

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There are a lot of printer services in L.A., each with their own different catalog of prints to make. Most printer companies can make anything from classic leaflets and brochures to more complex stickers and posters. Even some novelty items are available, like calendars or postcards. With all these options to choose from, it can be hard to know which type of printing service you need or want. Here are some things to consider when trying to decide.

What’s Being Printed?

The first thing to ask yourself is what exactly you’re putting in your design. Is it just a picture or logo? Is it a motivational saying? Or are you looking to add full blocks of text to your design? The answer to this question will narrow down what you should print based on size alone. If you have 500 words detailing the new service you now offer, you won’t be able to fit that onto a sticker or postcard. If you only have your logo, you won’t want to order a full-sized standing banner. Think about what, exactly, you’re printing, and decide what dimensions the design will fit to help cut out some of the options.

What’s the Purpose?

When you’re printing materials, you usually have an idea of how those materials will be used. Are you giving away small gifts at a convention or other event? Are you selling items with your logo on them in your store or office? Are you handing out flyers to promote a sale or leaving out brochures to educate patients? Knowing exactly what you’re using the printed items for can help determine what materials to look at.

If you’re looking for the right printing service, make sure you first check which services they offer to see if they align with your goals. You don’t want to fall in love with a company’s site, only to find out they can’t make what you need.Click To Tweet

If the goal of your printing is to provide information or detail a new service/event you’re hosting, you’ll want to look into leaflets, brochures, and other pamphlet-like options. If the goal is to give something away, usually with your logo on it, you’ll want to look at smaller novelty items, such as stickers, bookmarks, or postcards. If you’re aiming to make some money selling printed goods, you’ll want to investigate larger novelty items like mugs, clothes, or calendars. But be aware that not all printing services provide these options.

When Do You Need It?

As with most decisions, it’s best to prepare ahead of time and determine what you want and how you want it designed long before you need it. Printing services can take a while, especially if you’re ordering a lot of each item. More basic items like business cards or leaflets will take less time than larger or more complicated items. So plan ahead and order ahead!

If you’re looking for the right printing service in L.A., make sure you first check which services they offer to see if they align with your goals. You don’t want to fall in love with a company’s site, only to find out they can’t make what you need. Also, check for any reviews or customer testimonies to ensure you’ll be getting a quality item with a reasonable turnaround time.

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