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A Quick Guide to Starting and Growing a Business after College

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If you have ever wanted to be your own boss, then one of the best times to start your journey is when you are fresh from graduating from college. That said, starting and growing your business after college will definitely have hurdles along the way. You will need to sharpen your business skills, a feat you will also learn over time. Let us give you a few tips that can help you start and grow your business and become your own boss after college.

Find a Suitable Idea

Many college graduates do not cut it in business because they pick the wrong ideas. Well, the best place to start your entrepreneurial journey is to have a solid idea.  A poor business idea can water down all your efforts, and you will certainly close shop sooner than you can imagine.

As a college graduate who is perhaps new in business, you ought to know that fear triggers excuses. Yes, you can have lots of good ideas, but if you are not a risk-taker, you will most likely not get started or grow your business. Be brave and take calculated risks!

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Now, before settling on a business idea, you need to vet it well. Start by brainstorming and, more importantly, do research on the ideas you like. Ask yourself if you have the right skills for the business. What is your passion?  What do your pals or family say to you about the idea? Who will be your first customers?  How will the business affect your personal life? Once you have the possible ideas on the table, the next task is to narrow down, research, and test them to find the best.

Do proper Market Research

Narrowing on a specific group of clients can prove a major milestone in establishing a constant market for your product or service. Focusing on the right clients will help you understand their needs better and provide them with satisfactory services. So, try to differentiate yourself from the competition by knowing your market better. You can use tools and approaches like social media, surveys, competitor analysis, behavioral analytics, and much more to improve your market.

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Find the Finances for your Business

Finance is another essential component in starting and growing your business. Whether it is your own money or loan, you will certainly need to inject cash into the venture. If you are straight from college, your financial muscle may not be strong, and you might be limited to using your savings, small loans from family, and the likes. Although funding for small businesses is becoming thinner, there are several small business funding alternatives that can help you start a business. Explore the best options depending on your situation and your business.

Seek Advice

You will also need to get help from experts and those who have already ventured into business. This will help you avoid unnecessary and costly mistakes that can destroy your startup. You can find a suitable mentor and create a good trustworthy relationship keeping in mind that you will shorten your learning curve in business.

Leverage Technology

If you already started your business, chances are you will face challenges that every startup owner has to solve. It is advisable to use technology that can help streamline business processes. You can start purchasing the tools and equipment you need to improve your business. For example, you can invest in HR technology today to transform the way you handle employees as you grow. It is important to try and recruit talented employees who will help grow your business, but you will have to ensure you give them the right experience that will keep growing with you.

Tips:

  • Investing in expensive technology doesn’t necessarily translate to huge gains. So only use the technology that suits your business.
  • Use open-source tech where you can but ensure you have the right quality.
  • Buy used equipment or even lease them to save on costs

Price Well

Overpricing can chase away your clients while underpricing will sink your profits. Establishing suitable pricing for products or services is one of the factors that give you an edge over your competitors. Pricing strategy is driven by plenty of factors, including the type of clients you are working with, the market, etc.

Avoid Excuses

As a college graduate who is perhaps new in business, you ought to know that fear triggers excuses. Yes, you can have lots of good ideas, but if you are not a risk-taker, you will most likely not get started or grow your business. Be brave and take calculated risks!

Final Words

These are just but a few quick tips to help you start and grow a business after college. It is now time to put them into action. Remember that experience is the best teacher. Yes, time and experience will definitely make you a better entrepreneur!

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July 9, 2020 9:32 pm UTC

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