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Being a chief marketing officer or CMO of a company entails many responsibilities assigned to one person. The CMO has to lead a company’s marketing activities, but they also have to manage many members of a
If you are looking to hire a CMO, what experience should a promising candidate have? What attributes should you focus on while you are browsing resumes or LinkedIn profiles? In no particular order, here are the
Creativity
As this article said, being creative is essential in marketing. Why? Well, it’s necessary to stand out from your competitors. Creativity is key. An excellent way to spot a successful marketing campaign is when a brand is memorable to consumers. And brands become memorable because their ads are imaginative and inventive. Any candidate you consider for the chief marketing officer position has to be very creative.
Looking to hire a CMO? Discover the essential skills that will drive your marketing strategy to success. From leadership to digital savvy, find out what to prioritize #CMO #Marketing #Leadership #Hiring #BusinessGrowth #MarketingStrategyClick To TweetBrand understanding
At the same time, a CMO candidate must fully understand the brand, its mission, and what it represents. Anyone can be creative and make striking marketing materials. However, if the materials they propose don’t fit the brand, the marketing plan will fail. Your target audience might not recognize the label they know and trust. Or worse, your audience might find that the marketing materials seem inappropriate or give offensive ideas. Brand misunderstanding will likely drive away customers from your brand, and you don’t want that.
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Organizational skills
If someone is the head of a department, organizational skills are necessary. Your company can’t afford for the CMO to be disorganized or confused. For example, they should follow scheduled appointments and
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Data analysis ability
Martech calls data analysis one of the most critical
The desire to stay updated with best marketing practices
Do you know of an instance where two companies have virtually the same product, but one is preferred? That’s the power of marketing. The article “How to Up Your Digital Marketing Game” talks about best practices for an effective marketing game. Among those mentioned are the use of videos, social networks, and
This book outlines new organizing techniques as a good way to be of a fee to each person who desires to enhance their organizational skills.
Budget-conscious
No one in any company wants any officer who spends needlessly and can’t account for where the money goes. The CMO must confirm the marketing campaign’s success and whether or not it made the company revenue. Otherwise, they will have a hard time asking for an increased budget for future marketing campaigns. Understanding where the marketing budget is spent and effectively communicating with the chief financial officer is crucial. If your candidate has a track record of being mindful of company funds, they are likely to be diligent with your
People skills
As the head of your company’s marketing division, a CMO must have people
Delegation skills
A CMO is in charge of all marketing campaigns, and they must act like it. However, being the head of the department does not mean that they do all the work. A CMO has better things to do than oversee every single detail of a campaign. That’s why they have a
Conclusion
These are the
One last tip to remember: be patient with your search. As said before,
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Joey Trebif is the pen name of Mark Fiebert, a former finance executive who hired and managed dozens of professionals during his 30-plus-year career. He now shares expert job search, resume, and career advice on CareerAlley.com.