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Last Updated on March 26, 2025
Digital marketing involves broad tasks, such as social media marketing, search engine optimization, or
Luckily, there are free online resources you can use to help you launch or kickstart your career in
Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.
1. HubSpot Academy
The mission of HubSpot Academy is to transform and grow people and companies by offering free digital marketing
Aspiring digital marketers can also learn to use HubSpot tools like lead management, sales automation, meeting
With HubSpot Academy courses, you’ll learn about various
Here are the topics and
- Customer relationship management or CRM
- Identifying buyer personas
- Effective calls-to-action creation
- Capturing inbound leads
- Contact Creation
- Inbound leads
- Organizing contacts
- Landing pages
- Lead flows
- Workflows
- Thank you pages
Once you have landed a career or started your
Start your career in digital marketing or mentor and hire remote marketing talent.
2. Google Analytics Academy
Digital marketers usually use Google Analytics, and Google offers
No matter your background, SEO 2025 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google.
Here are the courses offered by Google Analytics Academy:
- Google Analytics for Beginners: This course teaches you how to create a Google Analytics account. Also, you’ll learn proper implementation of tracking codes, analysis of basic reports, tracking campaigns, and creating realistic objectives.
- Advanced Google Analytics: This course teaches you the advanced features of Google Analytics, such as data collection, data processing and configuration, complex analysis, and using the most common marketing tools.
- Google Analytics for Power Users: Track business performance by learning and practicing actionable analyses and identifying areas for improvement.
- Google Analytics 360: You’ll benefit from Google Ad Manager, BigQuery, and Google Marketing Platform product integrations.
3. Google Digital Unlocked
Digital Unlocked is Google’s initiative in
This Google
Here are the good-to-know facts about Digital Unlocked:
- It allows users to set goals and recommends courses to help achieve them.
- Users can choose to learn and complete other courses that interest them after goal completion.
- The courses cover different topics that digital media has to offer using advanced tools.
- Certification is provided upon completing all courses and qualifying for the final assessment.
4. Google Ads Certification
If you want to show your future employers or clients that you’re an expert in Google Ads, you must pass the most sought-after Google Ads Certification. It is a professional accreditation offered by Google for people who can demonstrate basic and advanced Google Ads proficiency.
Google Ads certification allows you to be recognized as an online advertising expert. You can earn this for free through Google’s online
- Google Ads Fundamentals
- Display Advertising
- Search Advertising
- Mobile Advertising
- Shopping Advertising
- Video Advertising
Legit.ng Copywriting Course
The Legit.ng copywriting course is an essential resource for anyone aiming to excel in
The course offers self-paced e-learning, interactive knowledge quizzes, multiple bonus materials, and a community where you can expand
Among other benefits, you can get assistance in copywriting portfolio building and have your CV checked by employment professionals.
This course prepares you for various high-demand roles across
- Content and social media manager
- Copywriter (Marketing, Creative, SEO, Technical)
- Email marketing specialist
- Content strategist
- Advertising and UX writer
- Scriptwriter
- Influencer marketing coordinator
Udemy
Udemy.com is a tutorial platform for digital marketers and IT professionals.
This online resource offers free and paid courses divided into several sections for beginners and experienced
Here are the benefits of enrolling in a Udemy course:
- Access your preferred
digital marketing topic with thousands of Udemy video tutorials. Learn according to your pace, with Udemy videos typically lasting 5 to 15 minutes. You can replay or pause modules when you wish. - The instructors are very good and professional at
teaching various topics of interest. All instructors are continually updating materials for evolving content. - Never lose access to your purchases, which means you can view all purchased courses for a lifetime.
- Most Udemy courses have message boards and chat rooms. You can always ask a question if you’re experiencing issues with the content. Also, some instructors can provide access to direct chat and video options at certain hours.
- Some Udemy courses are accredited. You can transfer Udemy content to
college credit and job credentials. The majority of Udemy courses offer certificates of completion to prepare you for different certifications.
Conclusion
You have to know your preference so you can excel with it by taking assessments, watching video tutorials, and enrolling in classes with any of these free resources. In that way, you can equip yourself with valuable information and take courses and certifications. All these things will help you launch your
It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns and join Twitter chats.
