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Smartly executed self-promotion is the key to career advancement, and in our hyper-connected days,
The question isn’t whether you should be on LinkedIn, the mega-popular professional networking service, but rather, how to best take advantage of this powerful medium to separate you from the pack.Tweet This
“Not doing something with
To get the right people to view your profile and to wow them while they’re there, consider these tactics:
“The key to LinkedIn is being found and being fabulous,” says Irene Koehler, a social media consultant in San Francisco. Koehler says the first step is to make relevant connections. “Understand that the number of connections you have directly impacts how easily you can be found,” explains Koehler. Forman agrees but believes there should be quality along with quantity: Don’t add more connections than you can keep up with, she says.
Take advantage of the “Share” tab on your profile page, which lets you share insights, a website link or other information with your community. “Draw people into whatever you’re doing, and it’ll go out to all of your connections,” says Forman, who promotes a monthly video in this fashion. “Remember, you might only have, say, 100 people in your network, but you could reach millions because every one of those connections has connections who can see what you’re up to as well.” Using the “Share” tab is a good way to be proactive in the
“Team leader or “individual contributor”? Manager or supporter? Successful organizations are filled with all personality types. The best leaders in the world would be very unsuccessful if they had no followers. When you are looking for a job, it is no time to be modest. You need to be your biggest cheerleader and sell yourself to whomever will listen. And, while you need to take credit for all of your achievements, you also need to be careful not to exaggerate your achievements to the “unbelievable” level.” – Don’t Sell Yourself Short – 5 Ways to Promote Your Job Search
Be a Joiner
Belonging to a
Be a Wordsmith
“Unless you optimize your profile, which includes using good keywords, you’ll be the world’s best-kept secret,” says Koehler. “Understand which keywords are best to use, which speak to who you are and who you’re trying to attract. Use the terms employers are using, says Koehler. “For example, if you’re a Web designer, you’ll want to use searchable words like ‘web,’ ‘HTML,’ ‘graphics,’ ‘design,’ ‘designer’ and so on. The top keywords should be in the summary section of your profile page.”
Show, Don’t Tell
Aim for compelling text on your profile page, such as, “You’ve only got that one moment to impress them,” says Koehler. Your profile should not look like a resume with bullet points; instead, potential employers should hear your voice and understand how you approach this job differently than the next person, she adds. Include links to your work-related
It’s not just what you have to say, however. Recommendations from others who know your work in IT are important too, says Koehler. “We all think we’re fabulous, sure, but it’s more powerful to have others offer their perspective.”