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If you want your real estate company to succeed, then you need to invest in recruiting the right people. That’s why you need to invest time and effort to optimize your recruitment strategy. This way, you’ll be able to consistently find and attract great candidates.
The good thing is that there’s no singular “correct” real estate recruitment strategy. There are plenty of factors, such as the time of year and the location, that affect each brokerage’s recruitment efforts. Thus, there’s plenty of room for creativity and customization.
Nevertheless, there are some things that should be permanent fixtures of your real estate recruitment strategy. Here are just a few of them:
An Updated and Optimized Careers Page
When job seekers visit your website, one of the first pages they would visit is the “Careers” page or its equivalent. Therefore, you need to make sure to update and optimize this page on your website accordingly. Promote open roles and highlight the most urgent ones you need to fill. You can also share your recruitment content here, such as information on benefits and features about the company culture.
You may also want to include recruitment FAQs on your careers page. Compile frequently asked questions from your applicants, so that candidates will already have answers prior to the submission of their applications. Consider adding testimonials from your employees as well, particularly form the new hires. Let them share their story about the hiring process, along with a few snippets of their experience working for your brokerage.
Don’t forget to optimize your website for mobile users. There’s a huge chunk of job seekers who use mobile devices to perform searches and even submit applications. Thus, you need to make sure that your website is developed to accommodate mobile users.
A Kickass Presentation
One of the most important tools in your recruitment strategy is a real estate agent recruiting presentation. Make sure to showcase your brand value, and don’t forget to identify your mission and vision statement. This can help candidates decide whether or not they’ll fit in with your company. Don’t forget to share your compensation plan, particularly the non-monetary benefits that they will enjoy.
Other things you may want to include in your presentation are the training or mentoring programs you have, as well as the technology tools you use. Of course, don’t forget to feature company culture It’s also a great idea to use various media such as infographics and videos to make your presentation more engaging.If you want your real estate company to succeed, then you need to invest in recruiting the right people. That’s why you need to invest time and effort to optimize your recruitment strategy. You’ll be able to consistently find and attract great candidates.Click To Tweet
A Great Set of Interview Questions
Once you’ve trimmed down the list of potential recruits, the next step is the interview process. This is a crucial stage because many candidates’ decisions to sign on (or not) are influenced by this recruitment stage. What’s more, applicants who don’t make the cut will likely discuss their experience with their fellows. This can affect your real estate company’s reputation as a whole.
For a unique and engaging interview process, veer away from the usual questions like “What are your strengths and witnesses?” Instead, focus on starting meaningful conversations. Talk about their skills and passions. Ask them about the changes they’ve faced in their career and how they adapted to those changes. Challenge them with the “sell me this pen” scenario and see how creative they get. When a candidate leaves the interview happy, they’ll remember your company favorably even if they don’t get the job.
A Robust Social Media Presence
Nowadays, you really can’t escape social media. Leverage it instead of avoiding it, particularly because both active and passive candidates are likely lurking on social media sites anyway. Create and curate your content, and make sure that you follow the best practices to ensure maximum exposure. Take note of hashtags, keywords, and other relevant topics as well so that you can participate in the right conversations.
If you want, you can also establish a separate recruitment page. This way, you can easily distinguish your recruitment posts and the content is not only more targeted but also more visible to candidates.
An Offline Strategy
The digital revolution has transformed the recruitment landscape. Still, even with various online tools available, you shouldn’t disregard the power of offline recruitment. In particular, focus on meetups. It could be solely focused on recruitment, but it can also be a “mixer” type of event that’s solely for networking.
Offline meetups are also a great way to reconnect with both previous applicants and previous employees. Previous applicants who didn’t get hired may have acquired the skills you’ve been looking for overtime. The same goes for ex-employees (who left in amicable terms). They can bring new skills and more experience. Rehiring them comes with the bonus of knowing that they’re already a good fit.
As earlier mentioned, there’s no “correct” real estate recruitment strategy. Different tactics work for different brokerages. When you find out which one works for your brokerage, take note, improve, and adapt. Doing so will help you find talented individuals for your team.