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If you want your real estate company to succeed, then you need to
The good thing is that there’s no singular “correct” real estate recruitment strategy. There are plenty of factors, such as the time of year and the location, that affect each brokerage’s recruitment efforts. Thus, there’s plenty of room for creativity and customization.
Nevertheless, there are some things that should be permanent fixtures of your real estate recruitment strategy. Here are just a few of them:
An Updated and Optimized Careers Page
When job seekers visit your website, one of the first pages they would visit is the “Careers” page or its equivalent. Therefore, you need to make sure to update and optimize this page on your website accordingly. Promote open roles and highlight the most urgent ones you need to fill. You can also share your recruitment content here, such as information on the benefits and features of the company culture.
You may also want to include recruitment FAQs on your careers page. Compile frequently asked questions from your applicants, so that candidates will already have answers prior to the submission of their applications. Consider adding testimonials from your employees as well, particularly from the new hires. Let them share their story about the
Don’t forget to optimize
A Kickass Presentation
One of the most important tools in your recruitment strategy is a real estate agent recruiting presentation. Make sure to showcase your brand value, and don’t forget to identify your mission and vision statement. This can help candidates decide whether or not they’ll fit in with your company. Don’t forget to share your compensation plan, particularly the non-monetary benefits that they will enjoy.
Other things you may want to include in your presentation are the
A Great Set of Interview Questions
Once you’ve trimmed down the list of potential recruits, the next step is the interview process. This is a crucial stage because many candidates’ decisions to sign on (or not) are influenced by this recruitment stage. What’s more, applicants who don’t make the cut will likely discuss their experience with their fellows. This can affect your real estate company’s reputation as a whole.
For a unique and engaging interview process, veer away from the usual questions like “What are your strengths and witnesses?” Instead, focus on starting meaningful conversations. Talk about their
A Robust Social Media Presence
Nowadays, you really can’t escape social media. Leverage it instead of avoiding it, particularly because both active and passive candidates are likely lurking on social media sites anyway. Create and curate your content, and make sure that you follow the best practices to ensure maximum exposure. Take note of hashtags, keywords, and other relevant topics as well so that you can participate in the right conversations.
If you want, you can also establish a separate recruitment page. This way, you can easily distinguish your recruitment posts and the content is not only more targeted but also more visible to candidates.
An Offline Strategy
The digital revolution has transformed the recruitment landscape. Still, even with various online tools available, you shouldn’t disregard the power of offline recruitment. In particular, focus on meetups. It could be solely focused on recruitment, but it can also be a “mixer” type of event that’s solely for networking.
Offline meetups are also a great way to reconnect with both previous applicants and previous employees. Previous applicants who didn’t get hired may have acquired the
As earlier mentioned, there’s no “correct” real estate recruitment strategy. Different tactics work for different brokerages. When you find out which one works for your brokerage, take note, improve, and adapt. Doing so will help you find talented individuals for your
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Joey Trebif is the pen name of Mark Fiebert, a former finance executive who hired and managed dozens of professionals during his 30-plus-year career. He now shares expert job search, resume, and career advice on CareerAlley.com.
