Career Advice

Organic Search and Paid Search: The Basics

Table of Contents  
  1. Organic Search
  2. Paid Search

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Running a small business? Chances are you’re looking for ways to outrank competitors in search engine results. By now, the majority of us are aware of the sheer value of your website dominating top spots in search engine results for keywords associated with the goods and services you offer. But what can you do to secure these spots? The answer is to invest in organic search and paid search. Here’s some more information on the subject to help you see the benefits that organic and paid search can hold for you!

Organic search is also commonly referred to as natural search. These are all of the unpaid search results you find when searching for things in search engines. You can’t pay to have your website rank highly in the organic search. Instead, you have to prove your pages’ relevance to the user’s search query, use good quality links and have a high domain authority, alongside various other organic ranking factors, to secure the spot. It’s not all too surprising, then, that larger companies tend to have whole teams dedicated to maximising search engine results positions for organic search.

Running a small business? Chances are you’re looking for ways to outrank competitors in search engine results. What can you do to secure the top spots? The answer is to invest in organic search and paid search. Here’s some information on the benefits.Click To Tweet

As we briefly noted above, the higher you rank, the more people who are likely to click your page and visit your site, potentially making a purchase. To rank highly, you’re going to have to focus on SEO. The majority of businesses tend to outsource this process or create a specialist in-house team who can ensure your websites’ content matches what Google is looking for.

Another option you have when boosting your website’s SEO practices is to engage with paid search. Put simply, paid search is when you pay for ads to appear in the top “sponsored” section of Google’s search results, or even, potentially, the bottom section of the page. You have to pay for these adverts and Google does tell users that the link to the page is an ad. However, it is still an extremely effective way to get clicks and drive traffic to your site. Paid search can, of course, get expensive, depending on the key terms and keywords you want your ads to appear on. Paid ads are populated via an auction system, so there is no set price on them. Instead, you have to bid against competitors who also want their ads to appear in the same place. As you can imagine, desirable spots tend to come hand in hand with a high price. If you’re going to engage with paid search, it’s a good idea to outsource this work to a professional individual or agency, or to bring in an in-house paid search specialist. They’ll be able to ensure that you stick within your budget while getting the best value for your money.

As you can see, both organic and paid search have benefits and can boost the performance of your site. This, in turn, can convert more sales and see you generate more profit. Hopefully, some of the information above will help you to get your search journey started!

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