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Running a small business? Chances are you’re looking for ways to outrank competitors in search engine results. By now, the majority of us are aware of the sheer value of your website dominating top spots in search engine results for keywords associated with the goods and services you offer. But what can you do to secure these spots? The answer is to invest in organic search and paid search. Here’s some more information on the subject to help you see the benefits that organic and paid search can hold for you!
Organic Search
Organic search is also commonly referred to as natural search. These are all of the unpaid search results you find when searching for things in search engines. You can’t pay to have your website rank highly in the organic search. Instead, you have to prove your pages’ relevance to the user’s search query, use good quality links and have a high domain authority, alongside various other organic ranking factors, to secure the spot. It’s not all too surprising, then, that larger companies tend to have whole teams dedicated to maximising search engine results positions for organic search.
As we briefly noted above, the higher you rank, the more people who are likely to click your page and visit your site, potentially making a purchase. To rank highly, you’re going to have to focus on SEO. The majority of businesses tend to outsource this process or create a specialist in-house team who can ensure your websites’ content matches what Google is looking for.
As you can see, both organic and paid search have benefits and can boost the performance of your site. This, in turn, can convert more sales and see you generate more profit. Hopefully, some of the information above will help you to get your search journey started!
