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Modern times have introduced new methods for companies and independent contractors to market and advertise their brands or services. There are now countless avenues available, each with its own demographics and associated pros and cons. With so many marketing and advertising options, it’s easy to lose direction. The use of social media has grown exponentially, and many businesses are now focusing on these platforms. With over 5 billion users recorded at the start of this year, it’s no surprise that we’re witnessing such a significant shift in marketing strategies
Consider Online Raffles and Giveaways
One of the best ways to boost brand awareness is by offering a giveaway or promotional sale. It’s important to ensure that your campaign doesn’t devalue your product or service. An effective campaign can reinvigorate your audience’s interest or attract new attention to your business. Whether you launch an Instagram giveaway or target other social media platforms, you’ll find it to be both effective and lucrative. It’s a surefire way to expand your customer base.
Elevate your brand's presence with top digital marketing strategies! From social media campaigns to content marketing, discover how to reach your target audience effectively. #DigitalMarketing #BrandAwareness #MarketingTips #BoostYourBrand #ContentMarketingClick To TweetAs previously mentioned, it is important not to devalue your brand by offering promotional sales with excessively large discounts. Customers may instinctively perceive cheaper products as lower quality or become skeptical of deals that seem too good to be true. When targeting new customers with a discount, it is crucial to avoid this pitfall.
The most effective approach is to offer slight discounts that maintain your profit margin and preserve your brand’s value. A discount between 5% and 20% is often ideal for attracting attention without compromising the perceived quality of your product. Conversely, you should avoid such limited discounts that they fail to entice customers to invest in higher-priced items.
Try Your Hand at SEO Marketing
SEO is rapidly becoming the top digital strategy for brand recognition. With the number of Google and other search engine users at an all-time high, it’s not surprising that optimizing your brand’s visibility in search results is increasingly popular among new businesses and companies. Although SEO marketing may seem complex initially, proper research and consideration can make it accessible and effective. By understanding and leveraging search engine algorithms, you can enhance your brand’s online presence and reach your target audience more efficiently.
Websites achieve top rankings on Google and other search engines through effective SEO strategies. This competitive and fast-paced form of marketing involves numerous companies striving to optimize their sites according to Google’s algorithm. With determination and perseverance, you can secure a spot on Google’s first page. While SEO marketing often requires a long-term commitment, the payoff is significant: the majority of users click on links found on the first page of search results, making the effort and investment worthwhile. Hiring a digital marketing specialist in your niche can be beneficial. For instance, healthcare professionals might choose Prevention Digital, a healthcare digital marketing agency, to enhance their site’s SEO.
Pay-Per-Click Advertising
Pay-per-click advertising (PPC) is a strategy of digital marketing much the same as SEO marketing. While SEO Marketing focuses on organic results, PPC advertising will feature you in the sponsored and paid results. This is many times at the top of the search list, almost a shortcut for advertisers. For most searches, PPC advertising will dominate the webpage, and can sometimes even surpass SEO marketing in success, meaning users will have to scroll down to find the organic results. SEO Marketing is slow, whereas PPC advertising can be faster because you pay to have your search featured. However, you will also need to successfully market for keywords.
Advertising on Social Media Platforms
The use of social media in advertising strategies has surged significantly. As of January 2024, there are approximately 5.04 billion social media users worldwide. With such a vast audience, businesses are increasingly leveraging social media to target key demographics effectively. Social media platforms offer a plethora of marketing opportunities, ensuring ample avenues to boost brand awareness and reach potential customers.
One of the most popular marketing methods in recent years is using social media personalities to promote brands, services, and products. These influencers and celebrities often have millions of followers on their social media accounts, allowing you to target your key demographic more effectively. By collaborating with these individuals, your brand gains exposure to their followers, who are more likely to purchase products endorsed by their favorite personalities. This approach leverages the trust and admiration followers have for influencers, making them more inclined to buy a brand they believe their favorite personality uses or recommends.
The downside to advertising on social media platforms is the oversaturation with other brands, making it challenging to stand out without using social media personalities. People are often reluctant to follow unfamiliar accounts, and cold calling can be off-putting. However, targeting influencers with unique audiences can provide a competitive edge. Some ways to navigate this include randomly following users, liking pictures of unfamiliar accounts, paying ordinary users to market your product, and purchasing sponsorships or listings from the social media platforms themselves.
User-Generated Content:
With the rise of social media in the past few years, user-generated content has become more and more widespread. While we used to see brands creating content exclusively for users, the fact that more and more users are creating their own content like Instagram stories and posts is not going unnoticed by businesses. An example of this would be clothing businesses which often search posts that they are tagged in on Instagram of customers wearing their brand’s pieces to use on their online profile. Using user-generated content is a great idea for many reasons including increased engagement and a better relationship with customers.
Summary
When building your brand awareness online it is important to come off as an annoyance, otherwise you will quickly be labeled as ‘spam’, and people may refuse to have anything further to do with you. Think effectively and efficiently, to make your dreams come true with a consistent and well-thought-out digitized marketing campaign. With the proper implementation of this strategy, you too can achieve financial independence with just a click.
Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.
