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While most of us personal trainers aren’t only in it for the money, earning a fair wage is what allows us to continue to live our lives while we help people achieve their fitness goals. The good news is that there are some clever ways you can make your personal training PT business much more profitable. Keep reading to find out what they are.
Focus your efforts in a specific niche
You may think that being a jack of all trades is the best approach here. After all, the more services you can offer, the more clients you will attract, right? Well, this isn’t necessarily the case, as the PT market is already pretty flooded. What that means is what clients are truly looking for, and will pay a premium for is a PT with proven expertise in the specific niche they want help with.Earning a fair wage is what allows us to continue to live our lives while we help people achieve their fitness goals. The good news is that there are ways you can make your personal training PT business much more profitable.Click To Tweet
Indeed, choosing a niche on which to focus can help you command higher prices, and build a solid reputation that will ensure clients continually come your way. Of course, there are a whole host of specialties you can focus on from weight loss, to building stamina and endurance for those training for an event. You can even get more specific by getting a qualification as an Olympic lifting coach, as this means you will be able to work with people that are at the top of their field. Of course, at this standard of performance, the amount you can charge becomes much greater, and you will get the satisfaction of helping to train dedicated and talented athletes to reach the very highest heights of achievement in their sport.
Offer value to everyone on your email list
Another great way to make your PT business more profitable is to give things away for free. Yes. I understand that this sounds counter initiative, but bear with me here. What you will be offering for free are tips that will not only hook potential clients’ interest but also make sure that you are firmly established as an expert in their mind, so when the time comes to book a PT, you will be the first thing they think of.
Indeed, you can see these mail tips as sort of a taster or example of what you can do that you are providing for free, that will build trust that will lead to bookings. Of course, for this method to work you will need plenty of email addresses, preferably ones that match your ideal client profile. The great news is that these types of tips provide great motivation for people to sign up and give you their contact details. Indeed, when you offer something of value like this it can make it a great deal easier to collect the information you need.
Get involved in your local community
By local, we, of course, mean the community closest to you that matches your target demographic. Which is of course where the majority of your clients are likely to come from. The best way to approach this is to run fitness challenges or free classes, as this will encourage word-of-mouth recommendations. Charity events also work well here, and being associated with a good cause is excellent PR that should help to bring in plenty of clients that are happy to pay well for your services.