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You’re probably saying, “Shoestring
And if there is a tiny bit of money available, all the better. Each platform also offers low-fee marketing options as well. How can you as a small-business owner get the most out of your
What’s That on Your Profile?
Begin with a critical look at your social media accounts and the information you included when you first built your profile. Do your logos and business name match across all platforms? How about your profiles and descriptions?
Look at the Talus Payments
Create Your Social Media
Social media for business seemed to burst on the scene and most small businesses jumped on the bandwagon. That was a good thing. But, what may have been lost in the rush toward social media was a plan of action. If you haven’t up until now taken the steps to develop a social media plan and marketing strategy, it’s time to get going.
The key aspects of an effective social media plan include:
- Define your goals: Figure out what you most want to accomplish with social media. Make a list with the most important goal on top. Include secondary goals. For example, do you want to increase brand awareness? Is your top goal to sell more products or services? Do you want to send more people to your website,
blogor online store?
- Identify your target audience: With social media, you can reach out to the whole world. But, do you want to? Identify your target customer and prospect. Plan your social media activities with your target group in mind.
- Facebook, Twitter,
- Plan your content: One of the biggest mistakes small-business owners make in social media is neglecting to post content. Create a social media calendar to define the dates, platform, content type and posting frequency. If time is really at a premium, use one of the free or low-cost social media management tools to upload planned posts automatically.
- Please the eyes: It doesn’t matter what you do or sell, you have to use eye-catching images. People won’t sit and read a lot of text simply because there’s a bold headline. If you’re not a graphics genius, don’t despair. There are several free tools online where you can find great graphics and customize templates to fit your needs.
- Go all in: Engagement goes well beyond posting content. To use social media effectively, you have to find relevant and complementary sites, blogs and experts, follow them and share their content. Post and share information that fits the interests of your target audience.
- Use the analytic tools: Each platform offers a wealth of information for small businesses owners in the metric/analytics section. You’ll be able to see which posts garnered the most engagement, which was most shared or liked and find out who your followers are. Understanding what your community likes and responds to gives you a map to follow going forward.
Deliver the Best
To attract and keep your followers, you have to give them reasons to come back and engage. So what types of content should you regularly post? Industry news works well on
Make sure the content you post is relevant to your audience even if it has nothing to do with your business. For example, if yours is a small business and active in the community, your followers might be highly interested in the local high school basketball team’s participation in the state tournament.
Got a Little in the
Budget? Here’s How to Spend It
For many small businesses, organic or free, social media marketing is all that’s required. If you have a small working
Facebook and Instagram are both great options for small businesses because of their low minimum spending levels. They also include the easy-to-use ad format and audience targeting options.
If Twitter is your platform of choice, consider paying for sponsored Tweets.
Learn and Grow
As you become more aware of what’s working and not working in your social media strategies, make changes to reflect what you’ve learned. Nothing stays the same and what works for one business may not work for yours. Social media is a great marketing tool, but like everything else in business, you have to stay attuned to your customers as well as trends in your industry.
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Good luck in your search,