Discover Career Opportunities

How to Get Started With SEO

Designing a beautiful website is a difficult thing, and after all the hard work, many of us find ourselves disheartened by the lack of visitors that come to appreciate what we have created. What many amateur website designers don’t realize is that just having a really beautiful website does not mean that anyone will be able to find it or will ever see what you have posted. 

As it is unlikely that visitors will just happen to type in your website’s address unless they already know about your site, the majority of traffic will be driven through web searches. In order to get your website noticed and leave the rest of your competition in your wake, it is vital to implement search engine optimization (SEO). This is a range of methods, the ultimate aim of which is to boost your website to the top few spots of related web searches. 

This implementation takes a lot of skill and experience in order to be effective, so in order to help out everyone who is new to the SEO game, here is how to get started with SEO.

1. Fix all the Technical Issues

The first thing you need to do when you get started with SEO is to fix any technical issues which your website has. The SEO experts from AdInfusion.com explain that these are the first things that will be noted by both the search engine algorithms which decide where a website should rank and the visitors to your site. These technical problems include things like broken or malfunctioning page links, slow website loading times, and jumpy scrolling. You want to create a flawless user experience for visitors to your site so that they want to explore it for a long time and come back later for more.

2. Create Great Content

Once you have fixed any technical issues with your website, the next thing you need to do is create winning content for your visitors. This will depend on your business or theme but it should be creative, original, and engaging. The Internet is absolutely swamped with content so in order to stand out, you have to create something a bit special. Look at your most successful competitors and see what they are doing well, and see if there is anything that you can use for your website’s content.

Designing a beautiful website is a difficult thing. Many of us find ourselves disheartened by the lack of visitors that come to appreciate what we've created. Having a beautiful website doesn't mean that anyone will be able to find it.Click To Tweet

3. Do Keyword Research and Implementation

In order to rank highly when your target audience does a Google search, you need to do keyword research to find out what terms they are most likely to search for. For example, if your business sells custom furniture in LA, a typical web search would be “custom furniture LA”. To rank at the top of search engine results pages, you will need to include a certain amount of that phrase and those keywords and others into your website’s content. It must be done in a coherent way which makes sense and then you will really start making your way to the top.

The first three steps on this list are what is known as “on-site SEO”, as they are all things which you do on your website itself. Once that is up to speed, the next stage of your SEO strategy must be to start developing your off-site SEO

The first step of this is to source some quality backlinks to raise the authority of your website. This can be quite costly and shouldn’t be done by anyone who doesn’t know what they are doing as you can lose a lot of money. It is always worth speaking to an SEO specialist who will be able to advise you on the best course of action.

The second piece of off-site SEO which you can do, and which doesn’t have to cost you anything at all, is linking your website to your social media. This is an excellent way to grow your audience and also to start engaging with them more directly. Social media is not only a great way to increase traffic to your site but is also ideal for building a brand that can be successful across all your different platforms.

Getting started with SEO can be very overwhelming if you are totally new to the game. It is really important that you approach it methodically in order to create a website which not only looks great but which is certain to rank well and attract visitors. Whether you are creating a personal blog or a website for your business to sell its products, it will be impossible to succeed without the right SEO implementation. It will take a little time to see the results of your SEO strategy but stick with it and they will come in due course. Follow this guide and you will be well on your way to having a website that stands out from the crowd.

What's next?

home popular resources subscribe search