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Modern times have brought new ways for companies and independent contractors to market and advertise their brand or service. We are now afforded innumerable avenues, each with its own demographics and their corresponding positives and negatives. With so many ways to market and advertise your brand, it is easy to lose your way; the use of social media has grown exponentially, and many businesses are now shifting their focus toward these platforms. With 3.5 billion users recorded in the first half of this year, it is then no surprise we’re seeing such a large shift in marketing.
Consider Online Raffles and Giveaways
Often one of the best ways to draw brand awareness is by offering a giveaway or promotional sale. While it is important not to devalue your product or service with an effective campaign you can reinvigorate your audience’s interest or bring newly found attention toward your business. Whether you launch an Instagram giveaway or target other social media platforms, you will find it to be very effective and lucrative. It is a sure-fire way to boost your customer base.
When building your brand awareness online it is important to come off as an annoyance, otherwise you will quickly be labelled as ‘spam’, and people may refuse to have anything further to do with you.Tweet This
As previously mentioned, it is important not to devalue your brand by offering promotional sales that offer your product or service for too large of a discount. Customers may instinctively think that cheaper products produce lower quality or that things that appear too good to be true. It is vital that when targeting new customers with a discount you do not unintentionally make this mistake. The most effective way is by offering slight discounts without losing out on profit or devaluing your brand. A discount between 5% and 20% is often the best way to draw attention. On the other hand, you conversely do not want to have such a limited discount that it discourages customers from investing in an expensive product.
Try Your Hand at SEO Marketing
SEO is quickly becoming the number one digital strategy for brand recognition. With the users of Google and other search engines higher than they ever were, it’s not surprising that manipulating Google’s algorithm to have your brand show up in searches is growing in popularity for budding businesses and companies. SEO Marketing can seem confusing at first glance, but with proper research and consideration, you can easily try your hand at it.
This is how websites are able to have their listings rank at the top of Google and other search engines. It can be a very competitive and fast-paced form of marketing, with many rival companies equally vying for domination of Google’s algorithm. But, with determination and perseverance, you can have your website appear on Google’s first page. Admittedly, SEO Marketing can take a while and you will often have to play the long game, but with this negative comes the positive guarantee of would-be customers stumbling across your website. The vast majority of people click on a link found on the first page of Google, so it’s worth the effort and investment. A digital marketing specialist in your niche would be ideal to work in your site’s SEO like how healthcare professionals would opt for Prevention Digital, a healthcare digital marketing agency.
Pay-per-click advertising (PPC) is a strategy of digital marketing much the same as SEO marketing. While SEO Marketing focuses on organic results, PPC advertising will feature you in the sponsored and paid results. This is actually many times at the top of the search list, almost a shortcut for advertisers. For most searches, PPC advertising will dominate the webpage, and can sometimes even surpass SEO marketing in success, meaning users will have to scroll down to find the organic results. SEO Marketing is slow, whereas PPC advertising can be faster because you pay to have your search featured. However, you will also need to successfully market for keywords.
Advertising on Social Media Platforms
The use of social media in advertising strategies has quickly seen a huge surge. As mentioned at the start of the article, 3.5 billion people are using social media in the first half of 2020, so it’s no surprise that businesses are making use of this huge audience to target their key demographics. Social media abounds with potential marketing avenues, and there appears no shortage of opportunities to boost your brand’s awareness.
One of the most popular methods, in recent years especially, is using social media personalities to market and promote brands, services, and products. Often these “influencers” and celebrities will have millions of followers on their social media accounts and by using these individuals you can target your key demographic better. Not only does your brand receive attention from their followers, but their followers will be more inclined to purchase a brand they believe their favourite personality uses, wears, or talks fondly of.
The downside to advertising on social media platforms is that they are quite often oversaturated with other brands doing the same thing as you. It can be very difficult when not using social media personalities to break through into social media marketing, more so when everybody appears nowadays to be reluctant to follow anybody they do not know immediately, and by cold calling, you can actually put them off. However, this can give you an edge in a competitive market, as you can target influencers who have an audience that your competitor does not currently hold.
There are some ways around this, such as: by following at random; liking pictures of people you know little of; paying for ordinary users to market your product, and buying sponsorship and receiving listings by the social media platforms itself.
When building your brand awareness online it is important to come off as an annoyance, otherwise you will quickly be labelled as ‘spam’, and people may refuse to have anything further to do with you. Think effectively and efficiently, to make your dreams come true with a consistent and well thought out digitized marketing campaign. With the proper implementation of this strategy, you too can achieve financial independence with just a click.
Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.