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Last Updated on August 2, 2025
Modern times have introduced new methods for companies and independent contractors to market and advertise their brands or services. There are now countless avenues available, each with its own demographics and associated pros and cons. With so many marketing and advertising options, it’s easy to lose direction. The use of social media has grown exponentially, and many businesses are now focusing on these platforms. With over 5 billion users recorded at the start of this year, it’s no surprise that we’re witnessing such a significant shift in marketing strategies.
Consider Online Raffles and Giveaways
One of the best ways to boost brand awareness is by offering a giveaway or promotional sale. It’s essential to ensure that your campaign doesn’t devalue your product or service. An effective campaign can reinvigorate your audience’s interest or attract new attention to your business. Whether you run giveaways online, like launching an Instagram giveaway or targeting other social media platforms, you’ll find it to be both practical and lucrative. It’s a surefire way to expand your customer base.
Elevate your brand's presence with top digital marketing strategies! From social media campaigns to content marketing, discover how to reach your target audience effectively. #DigitalMarketing #BrandAwareness #MarketingTips #BoostYourBrand #ContentMarketingClick To TweetAs previously mentioned, it is important not to devalue your brand by offering promotional sales with huge discounts. Customers may instinctively perceive cheaper products as lower quality or become skeptical of deals that seem too good to be true. When targeting new customers with a discount, it is crucial to avoid this pitfall.
The most effective approach is to offer slight discounts that maintain your profit margin and preserve your brand’s value. A discount between 5% and 20% is often ideal for attracting attention without compromising the perceived quality of your product. Conversely, you should avoid such limited discounts that fail to entice customers to invest in higher-priced items.
Try Your Hand at SEO Marketing
SEO is rapidly becoming the top digital strategy for brand recognition. With the number of Google and other
Effective legal marketing for law firms, including strategies for qualified legal leads, targeted SEO, and content marketing, is crucial for capturing high-conversion traffic and competing in a saturated space.
No matter your background, SEO 2025 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google.
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While SEO marketing often requires a long-term commitment, the payoff is significant: the majority of users click on links found on the first page of
Pay-Per-Click Advertising
Pay-per-click advertising (PPC) is a digital marketing strategy similar to SEO marketing. While SEO Marketing focuses on organic results, PPC advertising will feature you in the sponsored and paid results. This often appears at the top of the
Advertising on Social Media Platforms
The use of social media in advertising strategies has surged significantly. As of January 2024, there are approximately 5.04 billion social media users worldwide. With such a vast audience, businesses are increasingly leveraging social media to target key demographics effectively. Social media platforms offer a plethora of marketing opportunities, ensuring ample avenues to boost brand awareness and reach potential customers.
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One of the most popular marketing methods in recent years is using social media personalities to promote brands, services, and products. These influencers and celebrities often have millions of followers on their social media accounts, allowing you to target your key demographic more effectively. By collaborating with these individuals, your brand gains exposure to their followers, who are more likely to purchase products endorsed by their favorite personalities. This approach leverages the trust and admiration followers have for influencers, making them more inclined to buy a brand they believe their favorite personality uses or recommends.
The downside to advertising on social media platforms is the oversaturation with other brands, making it challenging to stand out without using social media personalities. People are often reluctant to follow unfamiliar accounts, and cold calling can be off-putting. However, targeting influencers with unique audiences can provide a competitive edge. Some ways to navigate this include randomly following users, liking pictures of unfamiliar accounts, paying ordinary users to market your product, and purchasing sponsorships or listings from the social media platforms themselves.
User-Generated Content:
With the rise of social media in the past few years, user-generated content has become increasingly widespread. While we used to see brands creating content exclusively for users, the fact that more and more users are making their content, like Instagram stories and posts, is not going unnoticed by businesses. An example of this is clothing businesses, which often
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Summary
When building your brand awareness online, it is important to come off as an annoyance; otherwise, you will quickly be labeled as ‘spam’, and people may refuse to have anything further to do with you. Think effectively and efficiently to make your dreams come true with a consistent and well-thought-out digitized marketing campaign. With the proper implementation of this strategy, you too can achieve financial independence with just a click.
Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.
Mark Fiebert is a former finance executive who hired and managed dozens of professionals during his 30-plus-year career. He now shares expert job search, resume, and career advice on CareerAlley.com.
