Career Advice

Before Starting A Podcast, Consider These 8 Factors

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Podcasts are a new form of shows with unlimited opportunities and they are constantly gaining popularity in the online world, especially on platforms such as YouTube, Spotify, and apps that specialize in this genre. However, while it may seem easy to start your show on the Internet, it is not quite like that when you dig a little deeper. There are many things you have to consider before starting a podcast from the technical to the promotional aspects. Follow this article to learn exactly what to do to start your perfect podcast.

What factors should you consider before starting a podcast?

While you might think that a podcast is a simple show that anyone on the internet can start, you are only half right. Yes, you can turn on a camera and have a conversation in hopes someone will come by and listen but it is not that simple when you want to have a successful career as a podcast host. That is why you have to see these 8 factors to create a show the whole world will want to see.

There are many things you have to consider before starting a podcast from the technical to the promotional aspects. Follow this article to learn exactly what to do to start your perfect podcast.Click To Tweet

1)   Find the right hosting service

The first thing you need to have in mind is that to get started and then discovered, you need to place your content on the right streaming service. While it may be expensive for you at the beginning, many services such as Podbean provide you with free trials or coupons. So, as it was said at everyone needs to start somewhere, so why not for free. Have in mind that even if you have perfectly created and edited content, all your hard work could go down the drain if there is no one to watch or listen to it.

2)   Find the right streaming service

As you see, a hosting platform is surely the first thing to consider, but that only solves half of the problem. Now you need to find the apps that are ready to stream your content, and luckily, many will want that. Since you want to grow your budget, you should find a streaming service that will allow you to stream for free for a while. The quality might not be as good, but it is the publisher’s beginning. You should also stay at the site later on when you start paying for it because a move can cause a loss of listeners.

3)   The equipment

Every artist needs his/her tools, and when it comes to podcasters who are dealing with multimedia content, there is a lot to think about. This is where most of your startup budget will go, but know that it will pay off later on because with better equipment comes better sound and picture which is a very important thing when you want to hook in and keep your audience. This is the equipment you will have to gather to start a podcast:

  1. Microphone
  2. camera (digital)
  3. sound and video mixer
  4. recording and editing software

4)   Do the aesthetics right

People will be attracted to things that look inviting and fun, and that is what you are looking for when creating a podcast. Now, you may think that this is only important if you are dealing with video, but that is not true. Firstly, you need to get the promotional posters rights which means they must be nice-looking, as well as to cover the things you will be talking about in the episode. Then, there is the logo that people will notice. Other things you need to consider are the music and how you fix up the room to look interesting for viewers and listeners.

5)   Plan the content right

Even though there are very successful hosts like Joe Rogan who deal with an unlimited number of topics, that might be a risky move. A better strategy is figuring out a niche that you will bring to perfection and where you will dominate the world of podcasts. You should choose the things you are passionate about and that you are willing to discuss for a long time in an episode. This means that you choose something you specialize in and create all of your content around that including the guests, aesthetics, themes, etc.

Another important thing to remember is to keep the audience posted, for example telling them what you will discuss in the upcoming episode at the end of the show. While you are planning, the niche will surely fall into your lap, and then comes the planning which also means looking at the competition.

6)   Promote your content

If you are not doing your best to promote the content, no one will be interested in it. Once again, your best friend is the Internet with its unlimited opportunities. Once you know what your podcast will be about, it is time to show it to the world by creating accounts on social media where you will keep your audience, and eventually, fans posted on everything that is going on like who will be your guests, what you will be talking about and whether there will be delays with uploads. You should not limit the content just on these, but rather give a little bit of news from the niche you are working with and also provide people with interesting teasers from upcoming or already published episodes. The social media you should look into are:

  • Instagram
  • Facebook
  • YouTube
  • Forums

7)   Create a blog or a website that support your podcast

You will not be able to cover everything from your niche, and the audience is always hungry for more. A blog or a website with news updates linked to your podcast is a fantastic way to create content that will not be a part of your episode but still interests your audience. You will see how the two will eventually start supporting each other and your fanbase will grow.

8)   Create multiple episodes and publish them later

A strategy where you batch multiple episodes at once might sound crazy but it can be effective in the long run. It is easier if you record everything early on and then publish them at a certain time interval (once a week). That way you will do the editing faster, and get the promotional material for each episode right away. It could be an exhausting thing to do, but having everything for promotion and publishing might come in handy if you are not able to record later for some reason.

With these tips, you can be on your way to creating a perfect podcast. All of these things are important when you are starting. Make the most out of your budget by getting free promo codes for platforms and streaming services while investing in software, equipment, and aesthetics. Good luck and we hope to see your content very soon.

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