Discover Career Opportunities

Becoming a Successful YouTube Content Creator

We may receive compensation when you click on links to products from our partners.

These days you’re not limited to the usual nine to five to survive. There are other avenues to earn money. Take, for instance, content creation. Established YouTube stars rake in so much moolah that more and more people are attracted to the enterprise, all hoping to make it big. And you can be one of those hopefuls too.

Set yourself apart from people who get into YouTube content creation sans any strategy. Your goal is not to wing it but to bring it. The former will, at best, give you a few hundred views. The latter will not only get you views but subscribers who will await your next post with excitement. Here’s how to bring it.

Find your niche

Don’t be a jack of all trades, master of none. You want your viewers to trust you. And they won’t if your videos are all over the place. So, search for your niche. What are you great at? What do you know?

For example, if you’re a real estate agent, you can zero in on all things real estate. You can produce videos about different types of properties. You can offer advice on how to apply for mortgage loans. You can even release content about up-and-coming locations where real estate is on the rise.

Brush up on communication skills

The most successful YouTubers share one obvious trait. They are all great conversationalists. Even if you fancy yourself as an excellent communicator, do not be complacent. After all, you’re competing with some of the best communicators the world has to offer.

Brush up on your comm skills. If possible, enroll in a class that will not only improve how you talk but how you carry yourself as well.

Set yourself apart from people who get into YouTube content creation sans any strategy. Your goal is not to wing it but to bring it. This will not only get you views but subscribers who will await your next post with excitement.Click To Tweet

Level up your creativity

You can’t succeed as a YouTuber if you’re not creative enough. And creativity manifests in a variety of ways. It can be elevated creativity, akin to the animation you see on videos from The School of Life. There’s pedestrian creativity as well. Think of YouTube channels dishing out prank videos. You need to decide what type of creativity to champion.


Learn the technology

Learn about YouTube analytics. Those will show you how your videos are doing. You will learn the demographics of your regular viewers. From that, you can gain useful insights on how to make your next videos more engaging to your captured audience. Or, if you want to tap another audience segment, you can adjust your content accordingly.

You also need to familiarize yourself with video recording and editing. For video thumbnails and page covert art, you can use Canva’s editable templates.

Get people on board

If you are serious about content creation as a potential money-making venture, you must think of it as a legitimate profession. Have people on board. You can’t do it alone.

You can have behind-the-scene partners. Maybe a technical and creative producer. It does not have to be a full-blown team. And you don’t have to pay your partners either. They can share your revenue stream instead.


One surefire way to gain more subscribers is to collaborate with other YouTubers. You can collaborate with up-and-coming channels. If you share the same level of popularity, chances are you won’t have to pay for the project.

Now, if you want to level up this strategy, you can ask a legit YouTube star to appear in one of your videos. Or vice versa. This strategy will require you to pay a talent fee. It’s an investment worth considering. You’ll gain subscribers from your collaborator’s fans.

Know the basics of marketing

Use other social media channels to promote your YouTube page. Better yet, devote a Facebook, Twitter, and even an Instagram page to your YouTube channel. Post updates via these platforms. Look into other digital marketing strategies, too, such as guest posting, where you can sponsor articles that link to your channel.


YouTube content creations are an art and a science. Art because, well, you’re creating something that ideally appeals to viewers’ emotions and cognition. Science because there are rules you can subscribe to that will ensure your content stands out. There are trade secrets you can unravel to get your videos on top of people’s feeds.

Follow the strategies mentioned above. They’ll get you started on the right foot. And once your channel’s in gear, do not be complacent. Do not let your curiosity and imagination stall. Always open your eyes to new opportunities and means that will elevate your competitive edge. You get hundreds of thousands of views; aim higher.

What's next?

home popular resources subscribe search