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The business you’re running will probably fail at some point. The idea that got you off the ground will most likely not be the idea that keeps you in the market in the next 10 years. And you probably already know this but what don’t you know about running a business?
This is the exact question we’ll try to answer in this article. Inside, we break down seven things successful entrepreneurs don’t tell you about running a business.
Let’s dive straight in!
Mind your source of funding
They say what drives your bottom line primarily defines who you are or who you are becoming. There are various types of funding, but some can be quite hazardous to the existence of your business. What we mean here is the type of funding that keeps you dependent and won’t let you go. Without it, your business strategy is doomed.
When starting a business, steer clear of these types of funding unless it’s completely necessary or the funders offer lenient terms that give you enough room for growth and freedom. You don’t want to be tied up by so many rules down the line that throttle your ability to climb levels or expand your business.
Learn to adapt and pivot
When things don’t go your way, and they will sometimes regardless of the efforts you’d put in, you must accept market reality and adapt. Staying down is never an option in entrepreneurship. You must clean things up and go on.
This will result in a new product/solution that is better and in touch with market demands. The forced creativity and urge to innovate is something you’ll have to train your employees to embrace. Otherwise, there may be a sense of doom and disappointment in the squad every time a result differs from what was expected. Learn to let go and adapt.
Another excellent way to stay prepared for disappointments is to take out a business life insurance policy. This plan ensures that you are covered in the event you lose your key employee, fall back on your loan repayments or lose a shareholder and now you have to work with a beneficiary you’re not comfortable with.
All these are possibilities and the earlier you accept and plan for them, the better it will be for you when they occur down the road.
Build your business culture
The way an organization views time, space, and energy is defined by its culture. Culture is what people do particularly when no one is looking. Evolution drives cultural change. The worst part about culture is that it cannot be changed once it has been established.
The business you’re running will probably fail at some point. The idea that got you off the ground will most likely not be the idea that keeps you in the market in the next 10 years. What don’t you know about running a business? Click To TweetWith this in mind, be sure to set the ground very early on and focus on building your culture based on how you handle ‘money.’ Your dictates about time, space, and energy will be respected and taken seriously if you treat money with a sense of justice, with none of your rules being too strict or too lax. Begin with how you handle money and work your way through the rest of your company’s practices.
Be ready to sweat
It’ll take more effort than you think to start and get your business to a point where it’s regarded as a success. Working long days and weeks all contribute to creating a dream and a successful business.
Remember, anything worthwhile takes time and work, and you must be willing to invest not only in yourself but also in the success of your company.
Business is more than the products
You need to see the market’s perspective far more than the maker’s after the product hits the market. Speak with the client. Make contact with the distributor. Speak with the critics.
Whether you like it or not, those talks are the product. When analyzing product reaction, be egoless.
When you accept the product/solution as the customer perceives it, you gain the clarity to not only innovate but also generate new products depending on how your brand is viewed. This is the distinction between a product and a brand.
A product is a solution to a problem that you are delivering, but a brand is an emotion that a customer is rewarded with when they purchase your product.
Are you ready to jump into the business world?
Running a business is not for everyone. Some succeed but the majority falter and are best suited to being employed. However, if you are ready to put in the work and follow the tips we have shared in this article, there is no way you won’t make it in business. Good luck!
