Career Advice

3 Innovative Ways To Promote Your Business In 2020

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Whether you have just started your own business, or have been operating for several years, you can always find new ways to promote your products and services to a wider audience. Making smart marketing decisions, both on and offline will allow your sales to thrive, your customer base to grow and your company to flourish every day. 

With that in mind, here are 3 innovative ways you can start promoting your business today!

Photo by dole777 on Unsplash

A Social Media Overhaul

It’s no secret that online content has changed over the last decade alone, especially in regards to social media. Whilst previously you may have checked on your social media profile now and then, we now spend a large majority of our free time with our phones in our hands. Regardless of whether you love or loathe social media, it’s an effective tool that can be used to help your business grow. 

Whether you have just started your own business, or have been operating for several years, you can always find new ways to promote your products and services to a wider audience.Click To Tweet

However, if your social media is poorly run, with low-quality or irrelevant content being sent out to your followers, it could hinder your business as opposed to helping it. When creating social media content, here are some things to remember.

  • Be consistent. Post at least five times a week, but never more than once in a day.
  • Provide your followers with RELEVANT content that matches your brand.
  • Respond to comments/messages, build a relationship with your followers.
  • Post product spotlights once a week.
  • Post behind the scenes pictures of what you are working on. Keep followers informed about what is happening. 
  • Use a color scheme that matches your brand.
  • Post reviews of your products on social media.
  • Share links to your sales page to increase traffic and encourage purchases.

Photo by Samia Liamani on Unsplash

Send out Promotional Products

Another great way to increase your brand’s visibility is by handing out promotional products – whether you send them to prospective customers or include them in online orders. This can include a wide range of products, but you should ensure that the product is on-brand with the kind of services you offer. Some great suggestions include:

  • Cups/Bottles/Mugs
  • Pens
  • Bags
  • Hats
  • Face masks

However, you must spend an appropriate amount of time selecting and designing your product. You don’t want it to appear cheap or low quality. Thankfully, there are plenty of guides online that can help you with personalizing your promotional products.

Photo by Georgia de Lotz on Unsplash

Run a competition

Another great way in which you can boost your brand’s profile is by hosting a competition over social media. For example, you can put together a product bundle of your most popular items that are up for grabs. For a person to enter, they must:

  • Like the picture
  • Follow you on social media
  • Share the image

This will automatically bring more traffic to your page, and allow you to build a wider audience. Furthermore, as you are making more people aware of your products, your sales are likely to increase – even if they don’t win the competition. You can also build a relationship with other brands within your industry or local area by hosting the competition in collaboration (i.e. both contributing to the prize and sharing the information with your followers).

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