Create a Killer Resume and Cover Letter

5 Steps for Building a Resume That Gets Results

Building a resume that gets results is the first step in your job search.  While many people go through the motions of putting their basic information into a resume format, few take the time to build a resume that gets results. Great marketing campaigns yield great sales and building a perfect resume will help you find the job of your dreams.

Just like good marketing campaigns that let their target market know about their goods and services, A great resume can help you increase brand awareness and get the attention of hiring managers.  Your products are your skills and experience; you must let your target market know that you exist otherwise how would they know to hire you? But marketing your resume is much more complicated than just letting your target market know of your product, it must be written in the right way with the right tools.

Your Job search marketing toolkit should include:

Job Search Toolkit

Your ToolsResources
Your ResumeYour perfect resume
Cover LettersCover Letter Writing
ReferencesJob Search References
Thank you lettersPerfect Thank You Letters
Target MarketLearn to refine your search to targeted leads
Elevator SpeechWhy you need an elevator speech.
NetworkLeverage your network in your job search
Your experienceThe best way to show your experience on your resume

All of us have skill sets we can leverage, but not many of us are experienced enough in job search to be able to put  an effective marketing plan together. The first step in fixing this and getting on the right track is to admit to yourself you need some help (and there is nothing wrong with that). With that said, this article’s links  focus on Resumes.

Steps to Building Your Perfect Resume

1. Gathering your informationThis is a list of your experience, skills, accomplishments, education and training.
2. Resume FormatsThere are lots of different resume formats (chronological, functional, combo, etc.).
3. Organizing your ResumeTaking your information and putting it in order based on your format.
4. ContentThe "meat" to your information (key words, how it all fits together, describing your experiences and accomplishments).
5. VersionsYou may have different versions depending on the type of experience you want to highlight (different versions for different job types).

Some Resources:

  • Resume Examples – The links follow below. The old cliche “A picture is worth  a thousand words” is certainly true when it comes to resumes. It definitely helps to see a variety of resumes (different formats, content, key words, “look and feel”).  The sub-bullets below provide a few links to sites that have resume examples:

    • Resume Examples – from

    • Resume Examples – from Resume Genius

    • Resume Templates – This site is by Microsoft and provides 4 main categories (Entry Level, Professions, Career Moves and Academic. There are several examples within each of the main categories. Click on any one to see a snapshot. You also have the option of downloading

  • Resume Action Verbs & Keywords – You know how it is, you don’t want to keep using the same action words but you run out ideas. This page, provided by, provides a very large list of action words. Additionally, there are a number of related links on the right hand side of this page.

  • Best College Resumes – This resource, provided by, is a great resource for recent grads or those college students seeking a job. The center of the page is filled with links to resume writing resources such as: The Greatest Resume Mistakes and Resumes are never complete.

We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content.

Good luck in your search,

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