For those of you who have followed my blog, you will know that I continually compare a job search to a marketing campaign (see “Job Search Marketing 101” – Battling for Prime Shelf Space”) with you as the product. Great marketing campaigns yield great sales (in this case, you finding the job of your dreams).
So, why a marketing campaign? Most good marketing campaigns let their target market know about their goods and services so that they can increase brand awareness and market share. So how does this compare to a job search? I think that some of the basics are exactly the same. Your products are your skills and experience; you must let your target market know that you exist otherwise how would they know to hire you? But marketing your resume is much more complicated than just letting your target market know of your product, it must be done in the right way with the right tools.
In this case, your job search marketing toolkit includes:
- Your resume (see 5 Steps to a Great Resume)
- Cover letters
- Thank you letters
- Target market
- Elevator speech
- Your experience
All of us have skill sets we can leverage, but not many of us are experienced enough in job search to be able to put an effective marketing plan together. The first step in fixing this and getting on the right track is to admit to yourself you need some help (and there is nothing wrong with that). With that said, this article’s links focus on Resumes.
The basic steps to writing a great resume are:
- Gathering your information – This is a list of your experience, skills, accomplishments, education and training.
- Resume Formats – There are lots of different resume formats (chronological, functional, combo, etc.).
- Organizing your Resume – Taking your information and putting it in order based on your format.
- Content – The “meat” to your information (key words, how it all fits together, describing your experiences and accomplishments).
- Versions – You may have different versions depending on the type of experience you want to highlight (different versions for different job types).
- 10 Steps to a Better Resume – This article is from Salary.com and provides 10 steps for writing your resume. This is a robust list and is definitely worth the read. Some of these tips (such as including relevant awards or special recognition) are hard key to putting together a great resume.
- Resume Examples – The links follow below. The old cliche “A picture is worth a thousand words” is certainly true when it comes to resumes. It definitely helps to see a variety of resumes (different formats, content, key words, “look and feel”). The sub-bullets below provide a few links to sites that have resume examples:
- Resume Examples – from resume-resource.com
- Resume Examples – from Exampleresumes.org- An amazing number of resume examples by job function (going down the left hand side of the page) with Occupation based resumes in the middle of the page. This is followed by Situational Example Resumes. If you are look to change or create a resume, this is one site you must connect with.
- Resume Templates – This site is by Microsoft and provides 4 main categories (Entry Level, Professions, Career Moves and Academic. There are several examples within each of the main categories. Click on any one to see a snapshot. You also have the option of downloading
- Resume Action Verbs & Keywords – You know how it is, you don’t want to keep using the same action words but you run out ideas. This page, provided by Resume-Help.org, provides a very large list of action words. Additionally, there are a number of related links on the right hand side of this page.
- Freeresumehelp.net – There is nothing like free help and advice! This site provides a wealth of information on how to write a resume. The center section of the page has “how to write a resume” while the left hand side of the page has links to resume writing advice as well as links to specialty resumes (Executive, Student, Career Change, etc.).
- Best College Resumes – This resource, provided by CollegeGrad.com, is a great resource for recent grads or those college students seeking a job. The center of the page is filled with links to resume writing resources such as: The Greatest Resume Mistakes and Resumes are never complete.
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Good luck in your search,